From Bruise-Baring Awareness Ads to Gun Safety PSAs

By: Ady Floyd - Jul 16, 2015
The advertising industry has been continuously pushing the envelope when it comes to displaying children's wellness ads. This is because emotionally powerful advertising often gets noticed.

Children's wellness should be a top priority because these kids are the future generation. Ads such as the #MakeAChildCry campaign are essential to raise awareness about children's physical health. The ad features close-up views of hysterical children but when the camera draws back, you see them getting a check-up or a needle. The ad states it's better a child cry at the doctor's than have them miss medication and pass away.

Other advertisements use emoji-driven approaches to relate to children in easy-to-understand ways regarding violence or abuse. The ultimate goal is to maintain children's well-being through the use of these informative and occasionally shocking ads.