This UNICEF Bulgaria Billboard Aims to End Violence Against Children

By: Alyson Wyers - Published: Jul 8, 2014 • References: & adeevee
In a new effort to end violence against children, UNICEF Bulgaria put up these billboards to make the invisible visible. Following a PSA starring Liam Neeson last summer, the Bulgarian chapter of the United Nations children's rights and emergency relief organization launched a long term campaign to raise awareness and finally end violence against children.

To literally shed light on the issue, the billboard uses street lights to illuminate minds. During the day the billboard shows a little kid cowering in a corner, but at night a shadow becomes visible, with its hand raised to strike the child. This is because many children fear coming home at night to face domestic violence. A small silhouette casts the shadow, which is barely visible during the day. Stats for Illuminating Child Abuse Ads Trending: Older & Buzzing
Research: 2,272 clicks in 98 w
Interest: 0.8 minutes
Concept: End Violence Against Children
Related: 70 examples / 54 photos
Segment: Neutral, 4-18
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