In a new effort to end violence against children, UNICEF Bulgaria put up these billboards to make the invisible visible. Following a PSA starring Liam Neeson last summer, the Bulgarian chapter of the United Nations children's rights and emergency relief organization launched a long term campaign to raise awareness and finally end violence against children.
To literally shed light on the issue, the billboard uses street lights to illuminate minds. During the day the billboard shows a little kid cowering in a corner, but at night a shadow becomes visible, with its hand raised to strike the child. This is because many children fear coming home at night to face domestic violence. A small silhouette casts the shadow, which is barely visible during the day.
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Research: 2,272 clicks in 98 w
Interest: 0.8 minutes
Concept: End Violence Against Children
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Segment: Neutral, 4-18
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