Unexpected Tubular

Paint-like packaging extends to inspire unexpected products

Implications - Inspired by adjacent industries, brands are adopting tube-like packaging for products that aren't typically associated with a flexible format. Signifying a consumer openness to alternative packaging, this switch not only piques the interest of consumers with an unexpected look, but provides a more controlled, cleaner product experience.
SCORE: 5.2
Warm Top 6 Examples: 33,310 Total Clicks Feb 14 - Mar 15
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DEMOGRAPHICS
Baby Bottle Yogurt Packaging - Yura is a Yogurt For Babies Designed by Art and Design Students
SCORE: 5.9
Warm 6,200 Clicks Pub: Feb 24, 15
Baby Bottle Yogurt Packaging
Yura is a Yogurt For Babies Designed by Art and Design Students
Designer Petr Moskalev is the creative force behind Yura yogurt packaging. Yura is a Yogurt for babies that was conceived for Petr’s student project at Moscow’s British Higher School of... [More]
Tubular Confection Branding - Wildflower Honey Packaging Has Been Wrapped for Painters' Appreciation
SCORE: 4.5
Warm 8,258 Clicks Pub: Feb 12, 14
Tubular Confection Branding
Wildflower Honey Packaging Has Been Wrapped for Painters' Appreciation
Wildflower Honey packaging expresses its maker’s passion for painting. You are probably accustomed to seeing this sweet bee-made product bottled within jars or squeezable plastic containers,... [More]
Squeezable Oil Packaging - Aromissimo's Vegetable Oil Packaging is Presented Like a Cosmetic
SCORE: 5
Warm 3,535 Clicks Pub: Nov 3, 14
Squeezable Oil Packaging
Aromissimo's Vegetable Oil Packaging is Presented Like a Cosmetic
While most vegetable oil packaging takes the form of a bottle, this one from Aromissimo adopts a new kind of form. The Hesten creativt agency found that the squeezable tube packaging made the oil... [More]
Squeezable Honey Tubes - Affiniti's Honey Package Design Trades in a Glass Jar for a Plastic Tube
SCORE: 4.8
Warm 7,886 Clicks Pub: Mar 6, 15
Squeezable Honey Tubes
Affiniti's Honey Package Design Trades in a Glass Jar for a Plastic Tube
Honey is a product that has been around for a long time and for the most part, the conventional honey package hasn’t changed either. Breaking free of tradition is this design for Affiniti by... [More]
Sketched Skincare Packaging - Agronauti Cosmetics Branding Expresses the Art Behind Its Recipe
SCORE: 5.9
Warm 2,087 Clicks Pub: Mar 24, 15
Sketched Skincare Packaging
Agronauti Cosmetics Branding Expresses the Art Behind Its Recipe
This sketched skincare packaging design upholds the appearance of a carefully crafted line of products. It seems that those brands that feature hand-drawn labels and typography put more care into... [More]
Squeezable Yogurt Packaging - The Cheerpack Yogurt and Dairy Packages are Convenient For Children
SCORE: 4.1
Warm 5,344 Clicks Pub: Mar 2, 15
Squeezable Yogurt Packaging
The Cheerpack Yogurt and Dairy Packages are Convenient For Children
Cheerpack is a squeezable dairy and yogurt packaging system, developed by Gualapack, that is designed specifically for children. This dairy packaging is safe for children and is also colorful and... [More]