Malygina Marina's Yogurt Container Design is Animated

By: Laura McQuarrie - Jan 5, 2015
References: behance.net & packagingoftheworld
Inspired by the fact that kids don't always like to do as they are told, this yogurt container design by Malygina Marina turns healthy eating into a game.

Using thermochromic ink, the yogurt packaging for 'Warm Me'shows sleepy arctic animals like penguins and polar bears tucked into bed while the containers are kept in "hibernation" in the fridge. When taken out to consume, the packaging slowly warms up and the creatures are shown outside, ready to face the day ahead. To make the fruit flavor of each yogurt apparent, this concept cleverly integrates the fruit into each environment. Although the shift from a blue background to a bright white one is a clear indicator that the yogurt has warmed up enough to eat, there's also a small thermometer icon on each package that changes color too.