Superstar

Caru Skincare Packaging Expresses a Fresh Take on an Antique Aesthetic

By: Amelia Roblin - Published: • References: caruskincareco and thedieline
There is no one golden technique to dressing up any particular product; what's crisp and contemporary might work in some scenarios, while a more traditional approach to brand identity may garner more success. Caru Skincare packaging explores the possibilities of the latter more so than the former, yet it integrates typographical elements that take from the modern graphic design eye.

The line of moisturizers, bars of soap and cleansers has been delicately wrapped in elegant labels with lovely ornamental motifs and details that are reminiscent of 1920s and 30s fashion and decor. Doily patterns and an illustrated lacy lines separate Caru Skincare packaging into blocks of pastel colors that feature typed descriptions of the products. This is a successful strategy to communicate beauty and harken to the quality organic bath products of the past.