Kemps, a Minnesota-based dairy processor, has unveiled its line of flavored milk in cow-shaped bottles that is so adorable, you may want to hang on to them after the milk is done.
The dairy brand is no stranger to cow-based marketing techniques, from its dancing cow commercials to its Facebook page (titled KempsCows). This latest marketing venture only further solidifies the brand identity. A cohesive brand identity is definitely an asset to any company, as it tends to resonate with consumers.
In terms of the packaging itself, the cow shape will definitely attract attention on the shelves. The being said, the design remains simple enough that it doesn't overwhelm the eye. Overall, the bottles are both minimalist and adorable, a winning combination.
Stats for Literal Dairy Branding
Trending: Older & Average
Research: 3,989 clicks in 104 w
Interest: 2.7 minutes
Concept: Kemps Dairy Packaging
Related: 73 examples / 56 photos
Segment: Neutral, 18-55+
Comparison Set: 27 similar articles, including: slicing dairy containers, color-splashed beverage branding, and cross-stitched milk cartons.
Literal Dairy Branding
More Stats +/-
Color-Splashed Beverage Branding
Slicing Dairy Containers
Cross-Stitched Milk Cartons
Minimalistic Dairy Branding
Psychedelic Dairy Branding