Affiniti's Honey Package Design Trades in a Glass Jar for a Plastic Tube

By: Laura McQuarrie - Mar 6, 2015
References: behance.net & packagingoftheworld
Honey is a product that has been around for a long time and for the most part, the conventional honey package hasn't changed either. Breaking free of tradition is this design for Affiniti by Zhuk Igor; the idea behind the unique honey packaging design is that it encases the product in a tube rather than a glass or plastic jar. This way, the chance of spilling the sticky product is lessened and it becomes much easier to take on the go.

Since honey is an item that's commonly used in cosmetic products, the presentation of honey in a familiar hand lotion-like tube reminds that this food could also be used as a beauty remedy for those who are fond of DIY projects.