Aromissimo's Vegetable Oil Packaging is Presented Like a Cosmetic

By: Laura McQuarrie - Nov 3, 2014
References: hestenagency & packagingoftheworld
While most vegetable oil packaging takes the form of a bottle, this one from Aromissimo adopts a new kind of form. The Hesten creativt agency found that the squeezable tube packaging made the oil look almost like a cosmetic product, which wasn't such a bad thing. Playing off the word Aromissimo, which contains the Italian words for "fragrance" and "beautiful," this branding already begins to paint a picture of how this vegetable oil sets itself from others available on the market.

The charming hand-drawn style of images of garlic, mushrooms, lemons and peppers on each of the tubes helps to reiterate that the oil is meant for cooking, supported by additional information illustrated in the same style on the back of the tubes.