For many truly conscious shoppers, it can be difficult to get your head around buying supposedly green products which have pulled out all the excessive stops in terms of their wrappers. A glace at Sprout Skincare packaging will show you that this brand has a consistent image and an interest in maintaining a back-to-the-basics fundamental.
With the environment in mind, SM&KK Studios chose to contain the line of beauty products in glass jars instead of plastic bottles. These are transparent, so to express an honesty about the products' contents. In fact, Sprout Skincare packaging holds only pure natural ingredients, which it is proud to list on the front of the label. The freehand chalkboard script further emphasizes the care and human effort that went into the production of these cosmetic items.
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Concept: Sprout Skincare Packaging
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Segment: Neutral, 12-55
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Blackboard Bottle Branding
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