Nonexistent Vodka Packaging Plays Tricks on Even Sober Eyes

By: Amelia Roblin - Jan 13, 2015
References: behance.net & packagingoftheworld
With several of these optical illusion alcohol bottles arranged side-by-side on the liquor store shelf, you mightn't be able to distinguish one from the next. In an unexpected game of camouflage, designers Pavla Chuykina, Galima Akhmetzyanova and Pavel Gubin have found a way to hypnotize shoppers into buying this brand.

Actually a concept for the fictional Nonexistent Vodka brand, this packaging scheme demonstrates a healthy serving of creative freedom. The three flavors of tomato, honey and mint are expressed through vivid red, yellow and teal colors that juxtapose with black ink for truly mesmerizing patterns. You can barely tell how many spirit bottles are before you, and you'll get dizzy trying to figure it out.