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Child Bookworm Subscriptions

The Sproutkit Subscription for Kids Gifts New E-Books Each Month

— March 12, 2015 — Life-Stages
Appealing to little ones that love to read, Sproutkit is an educational e-book library that's full of entertainment for kids up to the age of eight. The selection of books on the digital shelves of Sproutkin's app are hand-picked by educators and the app even tailors suggested titles based on a child's interests. The app also features exclusive stories that have been written just for Sproutkit acclaimed authors.

Although the app can be downloaded for free, there's also a subscription component that ensures unlimited reading for about $5 monthly. Additionally, favorites can be purchased so that they can be read over and over again.

While Sproutkin used to offer Sproutkit as a subscription service in a gift box format with tangible books, the digital service helps to cut costs and appeal to parents who favor tablets for storytime.
Trend Themes
1. Personalized E-book Subscriptions - Opportunity for companies to curate e-books based on a child's interests and offer a subscription service for unlimited reading.
2. Exclusive E-book Content - Opportunity for publishers to commission original content from acclaimed authors for exclusive use in subscription services.
3. Digitalization of Children's Literature - Opportunity for companies to enter the market of e-book libraries for kids and offer educational entertainment content in a cost-effective manner.
Industry Implications
1. Publishing - The publishing industry can leverage personalized subscription models and commission original content from acclaimed authors for exclusive use in subscription services.
2. Education - The education industry can leverage the digitalization of children's literature and curate e-books based on a child's interests to encourage education through entertainment.
3. Technology - The technology industry can provide platforms and apps for e-book libraries for kids, making educational and entertaining content accessible on tablets and other devices.
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