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Score: 7.9
This Month and Warm Top 4 Examples: 15,805 Total Clicks Date Range: Apr 15 - Apr 16
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Families turn to educational experiences for a more development-focused activity
Implications - Taking a step away from technology, families are turning to cultural activities and event spaces to immerse their kids in more educational experiences. Tailoring content and design to infants and children while showcasing themes around science, art and media, attractions and pop-ups are seeking to not only engage young people, but also expose them to more elevated subject matter from an earlier age. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 3,424 Total Clicks Date Range: Apr 15 - Apr 16
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Yoga-based toys help parents cultivate mindfulness in their kids
Implications - Today's modern parent isn't just concerned with the physical health of their children, but their mental health as well. With yoga-inspired toys and products for children, parents are able to offer their children an opportunity to develop both. In line with the rise of health and wellness culture in general, this shift highlights the power of the movement toward a more balanced approach to life. [More]
Score: 8.3
This Month and Warm Top 4 Examples: 10,250 Total Clicks Date Range: Nov 15 - Apr 16
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Kids activity-focused toys take on a modified design for novel allure
Implications - Despite the popularity and evolution of toys that stimulate childrens' minds, parents today still understand the importance of a physically active lifestyle for their kids. Helping to encourage kids to develop motor skills and get into the habit of exercising are modified updates of classic toys like bicycles. These designs appeal to parents by providing both familiarity as well as a modern take on classic products. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 3,542 Total Clicks Date Range: Mar 16 - Apr 16
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Brands entice consumers with active events for the whole family
Implications - As consumers look for new ways to encourage an active lifestyle in their children, many are embracing free brand events designed around physical activity. Often letting the product or service itself fall to the background, such events help brands communicate their dedication to the health and wellness of not only the individual making the purchasing decisions, but their family as well. This shift directly relates to the emphasis placed on achieving health and wellness through a balance of physical activity and nutrition. [More]
Score: 6.7
This Quarter and Mild Top 4 Examples: 10,072 Total Clicks Date Range: Aug 15 - Mar 16
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Creative brand activations delight attendees of music festivals
Implications - As brands move away from omnichannel presence and aim to cultivate more meaningful interactions with consumers, many are opting to host brand activations at a variety of summer festivals. Whether to provide samples of a product or to create a branded lounge, such festival activations provide consumers with tangible rewards that are especially valued given the high cost of amenities at said events. Rather than aiming to connect constantly with consumers through digital channels, this strategy highlights the benefits of providing consumers with more curated, contexualized experiences. [More]
Score: 7.9
This Quarter and Hot Top 4 Examples: 13,963 Total Clicks Date Range: Aug 12 - Mar 16
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Traditionally gendered toys get a neutral makeover
Implications - As toy brands begin to more accurately represent the way in which gender is understood in today's modern age, a more neutral approach to kids' products is becoming popularized. Reflecting modern parents' desire to avoid limiting their children's interests, even the most traditionally gendered toys, like dolls, are seeing a transformation. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 5,689 Total Clicks Date Range: Aug 15 - Mar 16
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Toy brands favor gender-neutral products for heightened communication
Implications - Monsters and other similar, supernatural forms are replacing conventionally male and female toys as the push for gender neutrality continues. These toys are especially significant because they allow children to create and communicate with each other without the barriers of gendered expressions or standards influencing their behavior. This progression speaks to the way that gender-neutral products have the capacity to foster more genuine interpersonal connection. [More]
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Score: 6.9
This Quarter and Warm Top 4 Examples: 2,530 Total Clicks Date Range: Jun 14 - Mar 16
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Children's products seek to offer greater gender diversity
Implications - Much of modern gender education for children has been focused on ensuring that traditionally "masculine" toys and activities are available to girls in the same way they are to boys; unfortunately, the reverse has not received the same treatment. The next frontier of inclusivity signals a wave of gender-bending and gender-swapping that ultimately normalizes feminized expression, as well as makes it worthy of pursuit. [More]
Score: 7.8
This Quarter and Warm Top 4 Examples: 3,164 Total Clicks Date Range: Jan 16 - Mar 16
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Consumers turn to collectible items that offer personalized features
Implications - No longer satisfied with the typical off-the-shelf product, consumers are turning to custom, easy-to-alter toys that offer a greater sense of personalization. Redesigning action figures and building blocks with interchangeable elements and printed designs, brands are using elements of customization to not only add a personal touch, but also transform traditionally lifeless collectibles into products that are more engaging and immersive in nature. [More]
Score: 6
This Quarter and Warm Top 4 Examples: 2,641 Total Clicks Date Range: Jan 16 - Mar 16
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Drones provide extra customization and interactivity for curious consumers
Implications - The desire for interactive forms of play continues with innovative drone concepts that increase hands-on involvement. Whether it's taking a "toy-to-life" approach that children will enjoy, or providing customizable features for adults, tech toys that offer greater control will succeed with the modern consumer, who is constantly searching for empowerment in all facets of life. [More]