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Emerging youth opportunities for innovators, entrepreneurs and creative minds

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Score: 7.1
This Quarter and Warm Top 4 Examples: 13,026 Total Clicks Date Range: Aug 15 - Dec 16
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Teens actively teach themselves life tips via quick online videos
Implications - One of the most self-taught generations to date, Gen Z in particular are demonstrating that the next evolution of maker culture lies in quick, bite-sized online videos that are easily digestible. As trust stays front of mind for digitally immersed teens, they begin seeking online tutorials and lifehacks crowdsourced from real people and relatable social media influencers when it comes to learning new tips and tricks. This proactive approach to self-help is in part a response to the shift away from overly detailed explanations towards highly visual and concise tutorials that make DIY less intimidating and also give room for freedom of experimentation and self-expression. [More]
Score: 5.8
This Quarter and Warm Top 5 Examples: 756 Total Clicks Date Range: Mar 16 - Dec 16
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Teenage multitaskers seek short and share-worthy online video series
Implications - In order to engage the teenage digital native, online video turns to humorous, crowd-sourced and semi-educational content that requires minimal commitment from the viewer. With even shorter attention spans than their Millennial predecessors, Gen Z prefer shorter bursts of story-based media that they can play on their tablets while simultaneously texting their friends via the latest superphones and streaming a show on TV as background noise. Slightly subversive and snackable webseries are extremely sharable as they give viewers a chance to show off their media-prowess, in turn, generating a loyal teen following. [More]
Score: 6.4
This Quarter and Warm Top 4 Examples: 4,771 Total Clicks Date Range: Feb 15 - Dec 16
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Games increasingly infiltrate party culture to ease face to face socialization
Implications - As connectivity and conversation tend flow more easily via social media than in person for younger demographics, a rise in gamified party culture begins to emerge where Millennials are turning to board games to facilitate conversations. Indicative of a rise in social anxiety levels when it comes to real life socializing, face to face games that encourage sharing and interactivity with other players are rising in prominence at get-togethers as they particularly appeal to the tech-immersed youth demographic. [More]
Score: 4.3
This Quarter and Mild Top 5 Examples: 267 Total Clicks Date Range: Dec 16 - Dec 16
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YouTube challenges breathe life into classic and emerging face-to-face games
Implications - YouTubers have tremendous influence on their audiences, which has led to many collaborations between content creators and companies. Challenge videos, which see many YouTubers trying out the same task on film, have provided all sorts of companies, but especially game and toy companies, with entertaining, viral exposure that's more readily received than sponsored content. [More]
Score: 5.5
This Quarter and Mild Top 5 Examples: 5,377 Total Clicks Date Range: Sep 14 - Nov 16
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To parallel the wellness craze, brands introduce kid-centric health aids
Implications - As Millennials enter adulthood, their tendency to prioritize personal health and wellness is reflected onto their children. This manifests specifically with probiotic supplements for developmental reasons. This signifies a new approach toward parenthood and health in general that skews toward age specificity. [More]
Score: 7.2
This Quarter and Hot Top 4 Examples: 4,091 Total Clicks Date Range: Oct 15 - Oct 16
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Young consumers entering the job market get 360-degree assistance
Implications - Though this youth generation is well versed in personal branding, translating that brand into a workplace-friendly version of itself can be a cause of stress. Services and apps that provide advice or feedback help make the transition easier. This speaks to the widespread -- often unexpected -- use of instant gratification for a growing youth generation. [More]
Score: 7.2
This Year and Warm Top 4 Examples: 13,926 Total Clicks Date Range: Dec 14 - Aug 16
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Children are introduced to high-tech concepts like coding through low-tech means
Implications - Appealing to parents' desire to limit their children's exposure (and dependence) on technology, toy brands are offering products that teach high-tech skills without a high-tech design. Speaking to two shifts in the world of parenting, this approach offers the best of both worlds: a nostalgic, tech-free approach to toys with benefits that go beyond entertainment. [More]
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Score: 5.6
This Year and Mild Top 6 Examples: 3,493 Total Clicks Date Range: Mar 16 - Oct 16
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Tech integration is integral for Millennial motivation
Implications - The efficient nature of smartphones is reaching new levels as apps designed specifically for office professionals rise. Going beyond built-in smartphone productivity tools, the apps support employee efficiency training to effectively fine-tune professional prowess and train younger demographics new to office life to effectively get them motivated on a familiar level. [More]
Score: 6.3
This Year and Warm Top 6 Examples: 10,776 Total Clicks Date Range: Jan 16 - Aug 16
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Millennials find a sense of community, meaning & a way to cost-cut
Implications - The running stereotype may be that Millennials live at home with their parents, but new communes allow those starting off their careers and short on money to get on their feet and follow their passion together. These hubs are popping up in dense urban cities, offering flexibility in an age of instability. [More]
Score: 6.1
This Year and Warm Top 4 Examples: 2,918 Total Clicks Date Range: Mar 16 - Jul 16
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Parents turn to creative DIY kits for a fun, low-tech experience
Implications - Encouraging creative development, parents are turning to kits that help inspire kids to construct and design products with their own two hands. Taking a hands-on approach to play, these products allow kids to customize and create their own toys. This speaks to a need for products that not only occupy kids, but that also stimulate imagination as well. [More]