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Score: 5.7
Recent and Mild Top 4 Examples: 4,863 Total Clicks Date Range: Sep 14 - Aug 15
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Children gravitate towards school products that offer them creative freedom
Implications - In an effort to encourage creativity within education, many school suppliers are designing products with an artful flair. By bucking convention and offering children more creative licence, these manufacturers transform school supplies from strictly functional products, to something children actually want to use. [More]
Score: 6.9
Recent and Warm Top 4 Examples: 9,106 Total Clicks Date Range: Jul 14 - Aug 15
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Lunch box designs are sectioned to encourage healthy eating
Implications - Nutrition and healthy eating habits have become a paramount concern for parents. In order to prepare healthy meals for children who are away at school, parents are turning to lunch boxes that are compartmentalized. This style not only allows for the easier preparation of balanced meals, it also encourages healthy portion sizes, ultimately promoting well-being. [More]
Score: 6.3
Recent and Mild Top 4 Examples: 2,664 Total Clicks Date Range: Aug 15 - Aug 15
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Kids search for back to school supplies that boast style as well as function
Implications - In today's modern climate, school supplies no longer have an exclusively utilitarian function; instead, children going back to school consider their supplies a way of communicating their personal style. Just as they are important to adults, aesthetics and personalization have become an important factor for younger consumers, which is especially significant considering school supplies mark some of the first purchasing decisions kids make on their own. [More]
Score: 6.1
Recent and Mild Top 4 Examples: 4,190 Total Clicks Date Range: Jan 14 - Aug 15
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Childhood holiday gifts get an eco-conscious makeover to appease parents
Implications - Holidays tend to generate a lot of waste in terms of packaging, greeting cards and throw-away gifts. As a result, many parents are choosing to celebrate with their children in a way that's fun, yet sustainable. By using recycled products, or items that will stick around long after the holiday itself is over, parents are communicating eco-conscious values to their kids. [More]
Score: 6.9
This Week and Warm Top 4 Examples: 14,198 Total Clicks Date Range: Apr 14 - Aug 15
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Modern media's portrayal of parenting places emphasis on satirical elements
Implications - In contrast to the serious portrayal of parenthood that is often tied to child rearing, modern media is approaching the subject with a lighthearted feel. Adopting a satirical tone helps brands establish bonds with today's consumer, who frequently opts for authenticity above the sugar coating of difficult scenarios. Applying a truthful approach in all industries will gain this audience's respect. [More]
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Score: 7.3
This Quarter and Warm Top 4 Examples: 11,745 Total Clicks Date Range: May 14 - Jul 15
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Environmental initiatives turn to educational tactics to help inspire kids
Implications - Realizing the need to instill a sense of environmental awareness among younger generations, eco initiatives are turning to workshops and toys that help educate children about social causes. Providing a platform where kids can learn about environmental issues and how to mitigate them, these techniques recognize the importance of youth engagement and strive to make the learning process as enjoyable and interactive as possible. [More]
Score: 5.9
This Quarter and Mild Top 4 Examples: 8,012 Total Clicks Date Range: Aug 13 - Jun 15
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Toys target children's anxieties with helpful stress relief features
Implications - As stress and anxieties continue to grow among younger generations, toys brands are adopting a more health-conscious approach to entertainment. Offering interactive, multisensory features to help alleviate stress, these products speak to a growing desire for methods of health and wellness that are less abrasive and more integrated, particularly among youth. [More]
Score: 6.5
This Quarter and Warm Top 4 Examples: 4,688 Total Clicks Date Range: Apr 15 - Jun 15
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Kid-targeted wearables transform playtime into an immersive experience
Implications - As wearable technology becomes adopted by the mainstream, brands have begun targeting younger consumers with devices that promote education, fitness and digital literacy. Wearable toys are another avenue brands can explore in this market, offering children the opportunity to immerse themselves entirely in the act of play. The interactive and transformative properties of such toys not only make sure that play is possible anywhere, but also ensure that children are active agents in the process. [More]
Score: 6.2
This Quarter and Warm Top 4 Examples: 5,703 Total Clicks Date Range: Nov 14 - Jun 15
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Toy shops integrate customization features to increase involvement
Implications - Seeking to add a level of interactivity to the buying process, brands targeting younger audiences are turning to store enhancements that encourage participation. Allowing kids to customize, alter and interact with goods, brands are providing a laid-back atmosphere that allows consumers to become involved with the products they purchase in a hands-on way. Such examples reflect a shift toward more inclusive buying methods. [More]
Score: 7.3
This Quarter and Warm Top 4 Examples: 12,882 Total Clicks Date Range: May 14 - Jun 15
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Contemporary children's fashion takes on the classic appeal of it-crowd looks
Implications - Ultra chic adult-inspired styles are informing the children's fashion domain. These iconic, celebrity-inspired looks reflect the preemptive maturation of today's child who is hyper-aware of older lifestyles via early social media exposure. On a broader level, the emulation of these lifestyles is consistent with the viral spread of digital content. [More]