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Score: 6.1
This Week and Mild Top 4 Examples: 6,180 Total Clicks Date Range: Jul 14 - Apr 15
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Brands turn to packaging designs reminiscent of kids artwork and drawings
Implications - Recognizing the need to target youthful consumers in a more approachable manner, brands are turning to packaging designs that are reminiscent of artwork that kids would actually produce. Featuring sketches and doodles of animals and insects, brands are using imagery that kids can identify with, reflecting a need to connect with consumers, particularly those of a younger age range, in a more authentic manner. [More]
Score: 7.5
This Week and Warm Top 4 Examples: 14,984 Total Clicks Date Range: Sep 14 - Apr 15
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Parents search for eco products that will satiate their children's needs
Implications - Eco-consciousness typically isn't particularly important to children, but it is to many parents who are becoming more aware of their household's consumption habits. Parents who wish to instill a sustainable mentality in their offspring are searching for products with eco-friendly packaging that's appealing to children. This shift demonstrates that eco-consciousness is being introduced to a younger demographic by increasing product engagement. [More]
Score: 7.5
This Week and Warm Top 4 Examples: 35,836 Total Clicks Date Range: Feb 14 - Apr 15
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Childrens' brands stand out with bizarre, animalistic packaging
Implications - Many snack brands geared towards children are ditching the "cute" aesthetic in favor of a more intense look. By incorporating monsters, animals and other bizarre elements into packaging using a playful cartoon style, brands are setting themselves apart on shelves while appealing to kids' desire for an unusual aesthetic. [More]
Score: 6.3
This Month and Warm Top 4 Examples: 2,804 Total Clicks Date Range: Jul 14 - Apr 15
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Monetary services are enhanced with social features to attract young consumers
Implications - Seeking to expand interest beyond adults, those in the banking and finance industry are turning to clever social tactics to connect with a more younger audience. Allowing consumers to transfer funds and make payments through social platforms like Twitter, companies are redefining how traditional finances are managed, combining the efficiency of online technology with a need to make rudimentary tasks more engaging. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 5,512 Total Clicks Date Range: May 14 - Apr 15
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Kid-targeted wearable devices tap into educational benefits
Implications - Rather than offering the same capabilities as a smartphone, kid-targeted wearable devices are being designed to promote education and personal well-being. By offering heightened engagement, wearable devices for children serve as an example of how technology can transform learning and physical activity into a form of play. [More]
Trend Hunter Services
Score: 6.6
This Month and Mild Top 4 Examples: 5,931 Total Clicks Date Range: Mar 15 - Mar 15
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Subscription services aim to engross children with independent activity
Implications - Kid-targeted subscription services are becoming more popular among parents who use them as a method of furthering their children's education and creativity. More specifically, subscriptions geared towards individual play are gaining momentum, reflecting a parental desire to encourage children to become autonomous and self-motivated. [More]
Score: 7.3
This Quarter and Warm Top 4 Examples: 8,086 Total Clicks Date Range: Dec 14 - Mar 15
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Parents turn to kid-focused subscriptions to ensure ongoing novelty
Implications - Growing wildly in popularity over the past few years, subscription services have expanded to niche industries to provide consumers with more targeted products. Parents are one of these groups responding to the subscription model, and are drawn to the ongoing novelty these companies provide as well as the sometimes very specialized offerings. Providing consumers the ease of e-commerce mixed with customized goods, the popularity of these services come as no surprise. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 5,974 Total Clicks Date Range: Dec 14 - Mar 15
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Robots are enhanced to play a greater role in childrens' development
Implications - Reflective of how customizable and interactive robots have become, more and more education-focused models are being developed and implemented. Offering a more interactive and engaging update to educational tech, this shift has huge implications in terms of the future of teaching, particularly with respect to the role of teachers. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 27,747 Total Clicks Date Range: Aug 13 - Mar 15
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Extending humor onto their kids, parents opt for satirical baby clothing
Implications - Moving beyond cartoon characters and adolescent references, infant clothing is adapting to feature elements of humor to appeal to young parents. Clothing brands are referencing cultural movements and figured to not only add a comical element to kid’s clothing, but also provide a way for parents to project their own sense of humor and personality onto their kids. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 5,324 Total Clicks Date Range: May 14 - Mar 15
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Parents turn to convenient mobile apps to teach lessons outside the classroom
Implications - Now a widespread platform for digital learning, mobile applications geared towards children are focusing on non-traditional lessons. Whether that means accounting for learning disabilities, or concentrating on subject matter that has real-world implications, these updated apps reveal a desire for alternative forms of education via technology. [More]