Consumer Insights

Emerging youth opportunities for innovators, entrepreneurs and creative minds

Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 5.7
This Month and Mild Top 4 Examples: 1,870 Total Clicks Date Range: Jun 15 - May 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Parents turn to mobile applications for convenient back-to-school prep
Implications - The first day of school can be full of challenges, prompting parents to turn to mobile apps that help make preparation more streamlined. Helping parents to pre-plan for healthy meals and carpool pick-ups, these apps not only make day-to-day activities more convenient, but they also speak to a shift towards increased online usage, especially when it comes to kids' routines. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 3,913 Total Clicks Date Range: Jul 15 - May 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Customizable features are added to school supplies for creative engagement
Implications - Enhancing the back-to-school process, parents are turning to custom-made products to add an interactive element to the school preparation process. Allowing both kids and parents the opportunity to customize everything from shopping lists to school accessories, these products speak to a need for not only more personalized products, but also a way to make experiences like preparing for school more interactive and immersive in nature. [More]
Score: 9
This Month and Hot Top 4 Examples: 12,465 Total Clicks Date Range: Oct 15 - May 16
DEMOGRAPHICS
Popularity
Activity
Freshness
New models of communal living emerge to suit the Millennial lifestyle
Implications - As consumers continue to value experiences over ownership, creative models for shared living spaces are providing Millennials with unique alternatives to traditional living arrangements that emphasize flexibility of terms and fostering a sense of community. In addition to highlighting the cyclical nature of consumer values with its relation to similar initiatives in the 1960s, this pattern demonstrates consumer-led disruption as response to skyrocketing costs of living in densely populated urban spaces. [More]
Score: 4.9
This Month and Untested Top 4 Examples: 1,396 Total Clicks Date Range: Feb 16 - May 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Millennial parents join kids in hands-on DIY workshops
Implications - As parents look to provide children with enriched experiences that serve as catalysts for cognitive development, many are selecting workshops they themselves can participate in as an extension of both family bonding and of the interest in learning a new skill. This shift is related to the Millennial mandate of lifelong learning, as well as its convergence with the innate desire to escape from the responsibilities of adult life. [More]
Score: 8.6
This Month and V. Hot Top 4 Examples: 11,257 Total Clicks Date Range: Mar 15 - May 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Retail concepts incorporate elements that reflect the Gen Z lifestyle
Implications - In order to capture the attention of youthful consumers in a space they frequent such as the mall, many brands are emerging with in-store concepts that illuminate their social media habits and reinterpret these behaviors to better inform the retail experience as a source of entertainment. This progression reinforces the fact that Gen Z feels more comfortable communicating digitally and suggests that additionally, young consumers are expecting over-the-top amenities that will enhance their offline and online experiences. [More]
Score: 5.1
This Month and Mild Top 4 Examples: 745 Total Clicks Date Range: Jan 16 - May 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Millennial parents opt for adult-worthy vacations with kid-friendly add-ons
Implications - In what can be seen as a response to the play-focused mandates of modern parenting, a decided number of Millennial parents are opting for adult-worthy vacations with kid-friendly add-ons. This progression suggests that even in a time marked by experimentation and freedom in regards to the scheduling of kids' time, many parents are looking to provide their children with clearly outlined activities in order to best encourage development. [More]
Score: 9.3
This Month and V. Hot Top 4 Examples: 19,659 Total Clicks Date Range: Jul 15 - May 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Today's teens take a stand against conventional stereotypes
Implications - With access to an entire world of education at their fingertips, Gen Z are becoming increasingly educated on causes that matter to them. Not afraid to show support for what they believe in, modern teens respect brands that allow them to unabashedly express their opinions in a way that is tangible, such as through fashion. This speaks, not only to the individuality of the youth generation, but to their desire to act as advocates -- as opposed to simple supporters -- of a cause. [More]
Trend Hunter Services
Score: 7.7
This Quarter and Warm Top 4 Examples: 16,425 Total Clicks Date Range: Apr 15 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Families turn to educational experiences for a more development-focused activity
Implications - Taking a step away from technology, families are turning to cultural activities and event spaces to immerse their kids in more educational experiences. Tailoring content and design to infants and children while showcasing themes around science, art and media, attractions and pop-ups are seeking to not only engage young people, but also expose them to more elevated subject matter from an earlier age. [More]
Score: 5.7
This Quarter and Mild Top 4 Examples: 3,556 Total Clicks Date Range: Apr 15 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Yoga-based toys help parents cultivate mindfulness in their kids
Implications - Today's modern parent isn't just concerned with the physical health of their children, but their mental health as well. With yoga-inspired toys and products for children, parents are able to offer their children an opportunity to develop both. In line with the rise of health and wellness culture in general, this shift highlights the power of the movement toward a more balanced approach to life. [More]
Score: 8.2
This Quarter and Warm Top 4 Examples: 10,526 Total Clicks Date Range: Nov 15 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Kids activity-focused toys take on a modified design for novel allure
Implications - Despite the popularity and evolution of toys that stimulate childrens' minds, parents today still understand the importance of a physically active lifestyle for their kids. Helping to encourage kids to develop motor skills and get into the habit of exercising are modified updates of classic toys like bicycles. These designs appeal to parents by providing both familiarity as well as a modern take on classic products. [More]