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Emerging youth opportunities for innovators, entrepreneurs and creative minds

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Score: 6.7
Fresh and Mild Top 4 Examples: 1,346 Total Clicks Date Range: Mar 16 - Jul 16
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Parents turn to creative DIY kits for a fun, low-tech experience
Implications - Encouraging creative development, parents are turning to kits that help inspire kids to construct and design products with their own two hands. Taking a hands-on approach to play, these products allow kids to customize and create their own toys. This speaks to a need for products that not only occupy kids, but that also stimulate imagination as well. [More]
Score: 4.9
New and Untested Top 4 Examples: 887 Total Clicks Date Range: Apr 16 - Jul 16
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Kids’ toys promote cooperative play to encourage positive social engagement
Implications - Encouraging more social development, parents are turning to elements of play that promote peer-to-peer interaction and problem-solving. Integrating cooperative solutions and group interaction into traditional board games and outdoor activities, these products not only encourage kids to disconnect from technology, but also serve to help build positive social skills at an early age. [More]
Score: 5.4
New and Mild Top 4 Examples: 1,375 Total Clicks Date Range: Dec 15 - Jul 16
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Infant products receive a unique re-design to appease parents tight on time
Implications - Making bath time and cleaning after toddlers a whole lot easier, brands are turning to convenient services and mess-free tactics to ease everyday routine. Offering no-rinse bath products and on-demand diaper services, brands are seeking to not only make infant care more convenient, but also more adaptable to busy lifestyles. [More]
Score: 7.1
This Month and Mild Top 4 Examples: 7,848 Total Clicks Date Range: May 15 - Jun 16
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Children's action figures explore different perspectives and experiences
Implications - As consumers begin to consider the long-term social implications of the toys they provide for their children, some toy brands are beginning to explore themes and dialogues that provide diversity and serve as a more accurate reflection of the market. Highlighting the need for consumers to see their realities reflected back at them in the products they buy, this shift demonstrates a growing awareness around the importance of educating children on the intersectional nature of identity politics. [More]
Score: 8.5
This Quarter and Hot Top 4 Examples: 19,458 Total Clicks Date Range: May 15 - Jun 16
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Millennials look to put a pause on adult life with youthful experiences
Implications - Widely considered to be the most anxious generation, Millennials are escaping the anxieties of "adulting" by choosing to take part in adventurous events inspired by everything from summer camp to carnivals. This shift highlights the desire on the part of young adults to unwind in unique, experience-driven ways while participating in social interaction that isn't centered around digital devices and free from the responsibilities of everyday life. [More]
Score: 6.6
This Quarter and Warm Top 4 Examples: 1,243 Total Clicks Date Range: Nov 15 - Jun 16
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Films get translated into entire worlds with movie-themed amusement parks
Implications - Big global films are being translated into big-budget theme parks, boasting recreations of fantastical worlds -- some resting solely on the shoulders of a single entertainment franchise such as The Avengers. These experiences also boast unique cinematic experience that leverage VR and other sensory additions like smell and touch. Particularly in China, since the government lifted theme park bans in 2013, there is a lot of opportunity there for theme park growth as well as in Dubai as both have burgeoning tourism industries. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 2,257 Total Clicks Date Range: Sep 15 - Jun 16
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Parents turn to mobile applications for convenient back-to-school prep
Implications - The first day of school can be full of challenges, prompting parents to turn to mobile apps that help make preparation more streamlined. Helping parents to pre-plan for healthy meals and carpool pick-ups, these apps not only make day-to-day activities more convenient, but they also speak to a shift towards increased online usage, especially when it comes to kids' routines. [More]
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Score: 6.9
This Quarter and Warm Top 4 Examples: 4,525 Total Clicks Date Range: Jul 15 - May 16
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Customizable features are added to school supplies for creative engagement
Implications - Enhancing the back-to-school process, parents are turning to custom-made products to add an interactive element to the school preparation process. Allowing both kids and parents the opportunity to customize everything from shopping lists to school accessories, these products speak to a need for not only more personalized products, but also a way to make experiences like preparing for school more interactive and immersive in nature. [More]
Score: 8.7
This Quarter and V. Hot Top 4 Examples: 13,507 Total Clicks Date Range: Oct 15 - May 16
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New models of communal living emerge to suit the Millennial lifestyle
Implications - As consumers continue to value experiences over ownership, creative models for shared living spaces are providing Millennials with unique alternatives to traditional living arrangements that emphasize flexibility of terms and fostering a sense of community. In addition to highlighting the cyclical nature of consumer values with its relation to similar initiatives in the 1960s, this pattern demonstrates consumer-led disruption as response to skyrocketing costs of living in densely populated urban spaces. [More]
Score: 4.6
This Quarter and Untested Top 4 Examples: 1,443 Total Clicks Date Range: Feb 16 - May 16
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Millennial parents join kids in hands-on DIY workshops
Implications - As parents look to provide children with enriched experiences that serve as catalysts for cognitive development, many are selecting workshops they themselves can participate in as an extension of both family bonding and of the interest in learning a new skill. This shift is related to the Millennial mandate of lifelong learning, as well as its convergence with the innate desire to escape from the responsibilities of adult life. [More]