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Score: 5.7
Recent and Warm Top 4 Examples: 2,813 Total Clicks Date Range: Oct 13 - Dec 14
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As education costs and debt rise, apps and technology seek to reduce credit risk
Implications - Implications - Encouraged to seek higher education by their Boomer parents, Millennials have quickly found out that a diploma does not necessarily yield a prosperous job. The rise of financial issues such as financial literacy and budgeting, Millennials are turning to the familiarity of technology to help gamify their saving and spending to help them out of debt. [More]
Score: 7.3
Recent and Warm Top 4 Examples: 38,959 Total Clicks Date Range: Jun 13 - Dec 14
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3D-printed products turn to personalized facial features for consumer allure
Implications - Allowing for customization, 3D-printed products are allowing for hyper-personalization. Personalizing toys like dolls to replicate selfies and portraits, 3D merchandise is adapting to provide consumers with not only tailor-made products, but designs that consumers can visually identify with. [More]
Score: 6.6
Recent and Warm Top 4 Examples: 8,984 Total Clicks Date Range: Apr 13 - Dec 14
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3D printing is made easier with machines customized for kids
Implications - Traditionally adult devices are receiving a youthful overhaul to satiate demand for more adaptable sources of play. Offering kids a greater sense of independence, devices like 3D printers are being customized into child-friendly adaptations for convenience. These products provide not only sources of entertainment, but the ability to develop autonomy at a young age. [More]
Score: 6
Recent and Warm Top 4 Examples: 5,257 Total Clicks Date Range: May 13 - Dec 14
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Catering to children, business platforms offer learning tactics
Implications - Going beyond imaginative play sets and at-home activities, kids are turning to specialized platforms and clubs to develop entrepreneurial skills. Allowing boys and girls to come together to participate in business ventures, these initiatives are creating a space for learning and peer-to-peer socialization. [More]
Score: 7.7
This Month and Hot Top 4 Examples: 10,161 Total Clicks Date Range: Mar 14 - Nov 14
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Advertisements enter the classroom to communicate a notion of aptitude
Implications - More students are going to school or studying longer than ever before, which has resulted in the utilization of education as a means to sell. Making the correlation that a certain product is for students or smart people, the ads connect to consumers through lifestyle acknowledgement and nostalgia for non-students. [More]
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Score: 6
This Month and Mild Top 4 Examples: 10,078 Total Clicks Date Range: Dec 12 - Nov 14
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Bridging the disconnect, cultural elements are added to safe sex awareness
Implications - Addressing the prevalence of sexual engagement among young people, prophylactic brands are using pop culture elements as a means to target this demographic head-on. Using rappers and cult movie characters to add familiarity to a traditionally unsavory topic, brands are seeking to make the conversation around safe sex much more comfortable, particularly among younger generations. [More]
Score: 4.1
This Quarter and Untested Top 4 Examples: 3,399 Total Clicks Date Range: Oct 14 - Oct 14
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Art activities are made more portable to offer kids on-the-go engagement
Implications - Seeking to occupy kids while on-the-go, parents are turning to portable arts and crafts activities for efficiency. Offering products like coloring books and drawing sets that can be easily packed up and carried around, brands are allowing kids to express their artistic side beyond the comforts of their own home. [More]
Score: 5.4
This Quarter and Mild Top 4 Examples: 6,062 Total Clicks Date Range: Nov 13 - Oct 14
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Toys are heightened with personal photographs for familiar appeal
Implications - When it comes to distractions, particularly for kids, toys can often deter from more meaningful, family-time activities. Adding an element of familiarity to products like coloring books and kids tech devices, brands are integrating personalized photos and customized imagery for sentimental appeal. This speaks to a shift toward more visually customizable forms of play and entertainment. [More]
Score: 5.4
This Quarter and Mild Top 4 Examples: 6,026 Total Clicks Date Range: Aug 13 - Oct 14
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Heightening engagement, kids activities are enhanced with personalized touches
Implications - Engaging children, particularly those with a short attention span, can be challenging, prompting parents to look for more creatively tailored entertainment options. Offering a more personalized approach to kids products, brands are enhancing toys like coloring books and teddy bears with customizable features, adding methods of artistic expression to classic childhood experiences. [More]
Score: 6.8
This Quarter and Warm Top 4 Examples: 27,444 Total Clicks Date Range: Apr 13 - Oct 14
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Making health foods fun, brands adopt engaging packaging designs for allure
Implications - Encouraging healthy eating can be a challenge, particularly for picky eaters like kids. Seeking to add a more engaging element to nutritional goods, health brands are adding a sense of play through interactive packaging and aesthetics. This reflects a need for a more engaging approach to nutritional consumption. [More]