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Score: 6.3
Recent and Mild Top 4 Examples: 4,381 Total Clicks Date Range: Mar 15 - Mar 15
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Subscription services aim to engross children with independent activity
Implications - Kid-targeted subscription services are becoming more popular among parents who use them as a method of furthering their children's education and creativity. More specifically, subscriptions geared towards individual play are gaining momentum, reflecting a parental desire to encourage children to become autonomous and self-motivated. [More]
Score: 7.3
This Month and Mild Top 4 Examples: 6,596 Total Clicks Date Range: Dec 14 - Mar 15
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Parents turn to kid-focused subscriptions to ensure ongoing novelty
Implications - Growing wildly in popularity over the past few years, subscription services have expanded to niche industries to provide consumers with more targeted products. Parents are one of these groups responding to the subscription model, and are drawn to the ongoing novelty these companies provide as well as the sometimes very specialized offerings. Providing consumers the ease of e-commerce mixed with customized goods, the popularity of these services come as no surprise. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 5,543 Total Clicks Date Range: Dec 14 - Mar 15
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Robots are enhanced to play a greater role in childrens' development
Implications - Reflective of how customizable and interactive robots have become, more and more education-focused models are being developed and implemented. Offering a more interactive and engaging update to educational tech, this shift has huge implications in terms of the future of teaching, particularly with respect to the role of teachers. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 27,273 Total Clicks Date Range: Aug 13 - Mar 15
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Extending humor onto their kids, parents opt for satirical baby clothing
Implications - Moving beyond cartoon characters and adolescent references, infant clothing is adapting to feature elements of humor to appeal to young parents. Clothing brands are referencing cultural movements and figured to not only add a comical element to kid’s clothing, but also provide a way for parents to project their own sense of humor and personality onto their kids. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 4,964 Total Clicks Date Range: May 14 - Mar 15
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Parents turn to convenient mobile apps to teach lessons outside the classroom
Implications - Now a widespread platform for digital learning, mobile applications geared towards children are focusing on non-traditional lessons. Whether that means accounting for learning disabilities, or concentrating on subject matter that has real-world implications, these updated apps reveal a desire for alternative forms of education via technology. [More]
Trend Hunter Services
Score: 5.6
This Quarter and Mild Top 4 Examples: 9,985 Total Clicks Date Range: Apr 13 - Feb 15
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Encouraging responsible behavior, parents turn to toys that promote adult tasks
Implications - Acknowledging the growing demand among kids to "grow up faster," toy retailers are turning to products that integrate household responsibilities to integrate elements of adulthood. Toys that encourage organization and tidying not only help streamline household tasks, but also helps kids learn about mature behavior in a fun and age-appropriate manner. [More]
Score: 4.5
This Quarter and Untested Top 4 Examples: 6,837 Total Clicks Date Range: Apr 13 - Feb 15
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Parents turn to playful cleaning products to encourage participation
Implications - Delegating household chores can be challenging, particularly with kids, which is why parents are turning to playful cleaning tactics to encourage involvement. Using adolescent aesthetics and toy-like designs, these products make household organization more appealing and create a more engaging and entertaining way to manage day-to-day tasks. [More]
Score: 5.6
This Quarter and Mild Top 4 Examples: 6,198 Total Clicks Date Range: Nov 13 - Jan 15
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Kids' activities integrate projected imagery and visuals for high-tech allure
Implications - No longer reserved for presentations and home entertainment, projections are being adapted into kids activities. Allowing kids to enjoy drawings and cartoons in a more immersive way, these products not only provide a more engaging form of play, but also encourage technological engagement at an early age. [More]
Score: 5.5
This Quarter and Mild Top 4 Examples: 5,659 Total Clicks Date Range: Oct 13 - Jan 15
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Bedtime rituals are enhanced with mobile and tech features
Implications - Nighttime routines are, for many parents, an incredibly important part of their childrens' day, leading them to enhance the experience with high-tech alternatives. Offering children's stories and nursery rhymes through augmented reality and mobile apps, brands are providing a more streamlined way of entertaining and engaging children without sacrificing elements of tradition like storytelling. [More]
Score: 5.9
This Quarter and Mild Top 4 Examples: 11,540 Total Clicks Date Range: Nov 13 - Jan 15
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Kids fashion shifts toward emulating older, adult tastes
Implications - Reflecting an increasing need among teens and tweens to "grow up" faster, contemporary kids clothes are moving toward a more mature aesthetic. Creating apparel pieces that reflect older, adult lifestyles, retailers are not only providing a more refined clothing option, but they're also allowing kids to showcase an affinity for adulthood in an accessible way. [More]