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Emerging youth opportunities for innovators, entrepreneurs and creative minds

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Score: 7.8
New and Warm Top 4 Examples: 5,407 Total Clicks Date Range: Oct 14 - Jun 16
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Toy gun products up the ante with over-the-top accessories and features
Implications - Upping the "naughty" factor, toy gun products are being enhanced through new design iterations and surprising features and accessories, like camera integration. These features not only grab the attention of shoppers in the toy aisle, but also provide an even more exciting play experience. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 961 Total Clicks Date Range: Nov 15 - Jun 16
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Films get translated into entire worlds with movie-themed amusement parks
Implications - Big global films are being translated into big-budget theme parks, boasting recreations of fantastical worlds -- some resting solely on the shoulders of a single entertainment franchise such as The Avengers. These experiences also boast unique cinematic experience that leverage VR and other sensory additions like smell and touch. Particularly in China, since the government lifted theme park bans in 2013, there is a lot of opportunity there for theme park growth as well as in Dubai as both have burgeoning tourism industries. [More]
Score: 7
This Month and Warm Top 4 Examples: 2,113 Total Clicks Date Range: Sep 15 - Jun 16
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Parents turn to mobile applications for convenient back-to-school prep
Implications - The first day of school can be full of challenges, prompting parents to turn to mobile apps that help make preparation more streamlined. Helping parents to pre-plan for healthy meals and carpool pick-ups, these apps not only make day-to-day activities more convenient, but they also speak to a shift towards increased online usage, especially when it comes to kids' routines. [More]
Score: 7
This Quarter and Warm Top 4 Examples: 4,012 Total Clicks Date Range: Jul 15 - May 16
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Customizable features are added to school supplies for creative engagement
Implications - Enhancing the back-to-school process, parents are turning to custom-made products to add an interactive element to the school preparation process. Allowing both kids and parents the opportunity to customize everything from shopping lists to school accessories, these products speak to a need for not only more personalized products, but also a way to make experiences like preparing for school more interactive and immersive in nature. [More]
Score: 8.9
This Quarter and V. Hot Top 4 Examples: 12,872 Total Clicks Date Range: Oct 15 - May 16
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New models of communal living emerge to suit the Millennial lifestyle
Implications - As consumers continue to value experiences over ownership, creative models for shared living spaces are providing Millennials with unique alternatives to traditional living arrangements that emphasize flexibility of terms and fostering a sense of community. In addition to highlighting the cyclical nature of consumer values with its relation to similar initiatives in the 1960s, this pattern demonstrates consumer-led disruption as response to skyrocketing costs of living in densely populated urban spaces. [More]
Score: 4.7
This Quarter and Untested Top 4 Examples: 1,430 Total Clicks Date Range: Feb 16 - May 16
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Millennial parents join kids in hands-on DIY workshops
Implications - As parents look to provide children with enriched experiences that serve as catalysts for cognitive development, many are selecting workshops they themselves can participate in as an extension of both family bonding and of the interest in learning a new skill. This shift is related to the Millennial mandate of lifelong learning, as well as its convergence with the innate desire to escape from the responsibilities of adult life. [More]
Score: 8.5
This Quarter and V. Hot Top 4 Examples: 11,698 Total Clicks Date Range: Mar 15 - May 16
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Retail concepts incorporate elements that reflect the Gen Z lifestyle
Implications - In order to capture the attention of youthful consumers in a space they frequent such as the mall, many brands are emerging with in-store concepts that illuminate their social media habits and reinterpret these behaviors to better inform the retail experience as a source of entertainment. This progression reinforces the fact that Gen Z feels more comfortable communicating digitally and suggests that additionally, young consumers are expecting over-the-top amenities that will enhance their offline and online experiences. [More]
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Score: 5
This Quarter and Mild Top 4 Examples: 750 Total Clicks Date Range: Jan 16 - May 16
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Millennial parents opt for adult-worthy vacations with kid-friendly add-ons
Implications - In what can be seen as a response to the play-focused mandates of modern parenting, a decided number of Millennial parents are opting for adult-worthy vacations with kid-friendly add-ons. This progression suggests that even in a time marked by experimentation and freedom in regards to the scheduling of kids' time, many parents are looking to provide their children with clearly outlined activities in order to best encourage development. [More]
Score: 9.1
This Quarter and V. Hot Top 4 Examples: 20,120 Total Clicks Date Range: Jul 15 - May 16
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Today's teens take a stand against conventional stereotypes
Implications - With access to an entire world of education at their fingertips, Gen Z are becoming increasingly educated on causes that matter to them. Not afraid to show support for what they believe in, modern teens respect brands that allow them to unabashedly express their opinions in a way that is tangible, such as through fashion. This speaks, not only to the individuality of the youth generation, but to their desire to act as advocates -- as opposed to simple supporters -- of a cause. [More]
Score: 7.6
This Quarter and Warm Top 4 Examples: 16,689 Total Clicks Date Range: Apr 15 - Apr 16
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Families turn to educational experiences for a more development-focused activity
Implications - Taking a step away from technology, families are turning to cultural activities and event spaces to immerse their kids in more educational experiences. Tailoring content and design to infants and children while showcasing themes around science, art and media, attractions and pop-ups are seeking to not only engage young people, but also expose them to more elevated subject matter from an earlier age. [More]