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Score: 5.1
Recent and Untested Top 4 Examples: 1,373 Total Clicks Date Range: Dec 14 - May 15
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Brands are developing toys that allow children to flex their creative muscle
Implications - The maker culture movement may be just beginning to flourish for adult consumers, but DIY has always been an area of interest for children. Brands are capitalizing upon young consumers' desire to create by offering them full opportunity to customize products. Rather than making throw-away art, children enjoy the opportunity to create something they can put into use later. [More]
Score: 8.1
This Month and Hot Top 4 Examples: 21,520 Total Clicks Date Range: Feb 14 - May 15
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Brands are catering to younger demographics via niche gardening concepts
Implications - Companies are beginning to hone in on the significance of gardening among young consumers. Learning about agriculture from an early age is increasingly relevant, especially given modern shifts in food geared towards organic, local produce. Introducing this concept at a younger age also allows brands to capitalize on young customers with growing buying power. [More]
Score: 4.8
This Month and Mild Top 4 Examples: 2,038 Total Clicks Date Range: Oct 14 - May 15
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Halloween activities take on a digital spin with apps made for kids
Implications - Moving beyond traditional celebratory tactics, parents are turning to mobile alternatives to make festivities like Halloween more fun and engaging for kids. Used as a costume accessory or simply to prank others, mobile apps not only help parents keep kids occupied, but also serve to make play and celebration more convenient. [More]
Score: 6
This Quarter and Mild Top 4 Examples: 8,310 Total Clicks Date Range: Jul 14 - Apr 15
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Brands turn to packaging designs reminiscent of kids artwork and drawings
Implications - Recognizing the need to target youthful consumers in a more approachable manner, brands are turning to packaging designs that are reminiscent of artwork that kids would actually produce. Featuring sketches and doodles of animals and insects, brands are using imagery that kids can identify with, reflecting a need to connect with consumers, particularly those of a younger age range, in a more authentic manner. [More]
Score: 7.3
This Quarter and Warm Top 4 Examples: 16,094 Total Clicks Date Range: Sep 14 - Apr 15
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Parents search for eco products that will satiate their children's needs
Implications - Eco-consciousness typically isn't particularly important to children, but it is to many parents who are becoming more aware of their household's consumption habits. Parents who wish to instill a sustainable mentality in their offspring are searching for products with eco-friendly packaging that's appealing to children. This shift demonstrates that eco-consciousness is being introduced to a younger demographic by increasing product engagement. [More]
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Score: 7.5
This Quarter and Warm Top 4 Examples: 37,394 Total Clicks Date Range: Feb 14 - Apr 15
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Childrens' brands stand out with bizarre, animalistic packaging
Implications - Many snack brands geared towards children are ditching the "cute" aesthetic in favor of a more intense look. By incorporating monsters, animals and other bizarre elements into packaging using a playful cartoon style, brands are setting themselves apart on shelves while appealing to kids' desire for an unusual aesthetic. [More]
Score: 6.1
This Quarter and Warm Top 4 Examples: 2,895 Total Clicks Date Range: Jul 14 - Apr 15
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Monetary services are enhanced with social features to attract young consumers
Implications - Seeking to expand interest beyond adults, those in the banking and finance industry are turning to clever social tactics to connect with a more younger audience. Allowing consumers to transfer funds and make payments through social platforms like Twitter, companies are redefining how traditional finances are managed, combining the efficiency of online technology with a need to make rudimentary tasks more engaging. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 8,050 Total Clicks Date Range: May 14 - Apr 15
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Kid-targeted wearable devices tap into educational benefits
Implications - Rather than offering the same capabilities as a smartphone, kid-targeted wearable devices are being designed to promote education and personal well-being. By offering heightened engagement, wearable devices for children serve as an example of how technology can transform learning and physical activity into a form of play. [More]
Score: 6.4
This Quarter and Mild Top 4 Examples: 6,474 Total Clicks Date Range: Mar 15 - Mar 15
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Subscription services aim to engross children with independent activity
Implications - Kid-targeted subscription services are becoming more popular among parents who use them as a method of furthering their children's education and creativity. More specifically, subscriptions geared towards individual play are gaining momentum, reflecting a parental desire to encourage children to become autonomous and self-motivated. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 8,864 Total Clicks Date Range: Dec 14 - Mar 15
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Parents turn to kid-focused subscriptions to ensure ongoing novelty
Implications - Growing wildly in popularity over the past few years, subscription services have expanded to niche industries to provide consumers with more targeted products. Parents are one of these groups responding to the subscription model, and are drawn to the ongoing novelty these companies provide as well as the sometimes very specialized offerings. Providing consumers the ease of e-commerce mixed with customized goods, the popularity of these services come as no surprise. [More]