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Emerging youth opportunities for innovators, entrepreneurs and creative minds

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Score: 5.7
This Week and Mild Top 4 Examples: 1,447 Total Clicks Date Range: Apr 16 - Apr 17
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Industries based in big-ticket items appeal to first-time buyers
Implications - The concept of "adulting" describes a tongue-in-cheek, reluctant approach to traditional pieces of adult life like car ownership. Though based in humor, youth's distaste for these large, seemingly complicated purchases is genuine, and mostly based in a lack of education. Companies within these industries are appealing to first-time purchasers to boost education, simplify the process and encourage Millennials to partake in these more traditional milestones. [More]
Score: 7.4
This Quarter and Warm Top 4 Examples: 5,250 Total Clicks Date Range: Dec 15 - Feb 17
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Outdoor play takes inspiration from action-packed movies
Implications - Drawing directly from action adventure movies, toy brands are enticing children to go outside and get some exercise through adventure-inspired toys. This increased preference towards outdoor play indicates a parental desire to encourage children to step away from the screen and increase social interaction through physically engaging imaginative play. [More]
Score: 7.7
This Quarter and Warm Top 4 Examples: 7,336 Total Clicks Date Range: Apr 16 - Feb 17
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Toy brands release high-tech solutions to encourage physical activity
Implications - As parents seek to cultivate a sense of both mental and physical wellness in their kids, toy brands are responding to this demand with high-tech toys that incentivize children to exercise. This shift illustrates that despite some parents' resistance to technology when it comes to their children, there's opportunity to change that approach when technology is paired with another benefit. [More]
Score: 8.7
This Quarter and V. Hot Top 4 Examples: 11,747 Total Clicks Date Range: Dec 15 - Feb 17
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Children's educational toys adopt AR/VR technology to increase engagement
Implications - To help increase interest in learning-focused products, toy brands are releasing products that integrate highly engaging augmented and virtual reality features. Increasingly accessible, this kind of technology is becoming more mainstream, more affordable and permeating more industries than ever before. [More]
Score: 5.1
This Quarter and Mild Top 4 Examples: 2,058 Total Clicks Date Range: Jun 15 - Jan 17
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Learning new languages takes a high-tech turn with digital aids for children
Implications - As a growing emphasize is placed upon education, digital tools for aiding things like speech development are emerging for a more streamlined approach to learning. No longer requiring a one-on-one session with a teacher, learning different languages and dialects has become something that can be done independently through the use of technology. From educational robots to language helping apps, these examples not only speak to the growing use of technology within education, but it also showcases the need for tools that help foster more advanced academic learning, especially at a younger age. [More]
Score: 6.5
This Quarter and Warm Top 5 Examples: 9,531 Total Clicks Date Range: Dec 15 - Jan 17
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Brands merge analog & digital to create games that involve physical interaction
Implications - Seeking to maintain an element of physical engagement, toy brands are creating games and platforms that combine digital software with tangible interactions. Integrating this dual-functionality into the foundation of the toy itself, brands are requiring kids to use physical objects like building blocks and letters as a means to activate digital platforms and games. This physical component not only speaks to the benefits of analog play, but it also signifies a turn toward hybrid forms of engagement. [More]
Score: 7.6
This Year and Hot Top 4 Examples: 5,615 Total Clicks Date Range: Feb 16 - Jan 17
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Classic toys get a high-tech update to appeal parents' nostalgia
Implications - Toy brands are updating classic toys with high-tech features like VR integration and connectivity. Tapping into existing fan bases, and giving Millennial and Gen X parents to share their beloved toys from their childhood with their own children, this shift is a "best of both worlds" convergence of the past and the future. [More]
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Score: 5.6
This Year and Mild Top 6 Examples: 6,485 Total Clicks Date Range: Mar 15 - Jan 17
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Family travel sees a child-centric shift towards educational tourism
Implications - One of the most culturally diverse and accepting demographics, Millennial parents seek to make cultural education more accessible for their children by immersing them in the languages, practices and histories of the places they visit. A shift away from trying to simply preoccupy children while traveling abroad, parents are looking to make family trips more immersive and instructive by getting youngsters involved in local cultures as much as possible. [More]
Score: 6.6
This Year and Warm Top 4 Examples: 13,748 Total Clicks Date Range: Aug 15 - Dec 16
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Teens actively teach themselves life tips via quick online videos
Implications - One of the most self-taught generations to date, Gen Z in particular are demonstrating that the next evolution of maker culture lies in quick, bite-sized online videos that are easily digestible. As trust stays front of mind for digitally immersed teens, they begin seeking online tutorials and lifehacks crowdsourced from real people and relatable social media influencers when it comes to learning new tips and tricks. This proactive approach to self-help is in part a response to the shift away from overly detailed explanations towards highly visual and concise tutorials that make DIY less intimidating and also give room for freedom of experimentation and self-expression. [More]
Score: 5.3
This Year and Warm Top 4 Examples: 716 Total Clicks Date Range: Mar 16 - Dec 16
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Teenage multitaskers seek short and share-worthy online video series
Implications - In order to engage the teenage digital native, online video turns to humorous, crowd-sourced and semi-educational content that requires minimal commitment from the viewer. With even shorter attention spans than their Millennial predecessors, Gen Z prefer shorter bursts of story-based media that they can play on their tablets while simultaneously texting their friends via the latest superphones and streaming a show on TV as background noise. Slightly subversive and snackable webseries are extremely sharable as they give viewers a chance to show off their media-prowess, in turn, generating a loyal teen following. [More]