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Score: 7.1
Recent and Warm Top 4 Examples: 24,014 Total Clicks Date Range: Apr 13 - Oct 14
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Making health foods fun, brands adopt engaging packaging designs for allure
Implications - Encouraging healthy eating can be a challenge, particularly for picky eaters like kids. Seeking to add a more engaging element to nutritional goods, health brands are adding a sense of play through interactive packaging and aesthetics. This reflects a need for a more engaging approach to nutritional consumption. [More]
Score: 7.6
This Month and Warm Top 4 Examples: 12,459 Total Clicks Date Range: Dec 13 - Oct 14
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Rituals associated with holidays are blended with pop culture and beyond
Implications - The rigid formalities of holidays like Christmas are becoming less applicable to young generations who are more involved in pop culture than ever. As brands and consumers perceive rituals to be more reflective of the times, the market for seasonal goods is expanded to be informal and approachable. [More]
Score: 5.3
This Month and Mild Top 4 Examples: 4,572 Total Clicks Date Range: Sep 13 - Oct 14
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Children's footwear is given a luxe overhaul for fashion-conscious parents
Implications - Looking to convey prestige through their children, parents are investing in higher end footwear for kids. While the traditional thought regarding children's wear is to be frugal because of limited time usage, the premiumization of kid's footwear signifies a desire for disposable luxury. [More]
Score: 6.3
This Month and Warm Top 4 Examples: 2,695 Total Clicks Date Range: Sep 14 - Oct 14
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Seniors embrace aspects of millennial lifestyle for an enhanced retirement
Implications - While it's often said that the elderly will refute the advancements of the next generation, the opposite is taking place as things like ride sharing and apps are embraced by seniors. Making the most of retirement and aging, seniors are treating their twilight years as a time to expand cultural horizons. [More]
Score: 6.4
This Quarter and Warm Top 4 Examples: 18,866 Total Clicks Date Range: Nov 13 - Sep 14
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Parents begin to prefer recycled, eco-friendly versions of traditional toys
Implications - Looking to instill a responsible mindset regarding consumption early on, parents are opting for recycled and upcycled toys. Many products in this category are made by independent artists, which denotes a preference for more authentic goods with a back story. [More]
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Score: 6
This Quarter and Warm Top 4 Examples: 7,016 Total Clicks Date Range: Nov 13 - Sep 14
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The digital health boom extends to children as parents look to monitor levels
Implications - Parents are becoming more concerned with the activity level of children than ever, which has prompted juvenile health tracking. This shift towards healthcare is helping to get children active earlier, but also making millennial parents more attuned to the daunting notion of keeping little ones healthy. [More]
Score: 7.8
This Quarter and Warm Top 4 Examples: 122,431 Total Clicks Date Range: May 12 - Aug 14
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The rise of unbridled teen culture is bluntly expressed in modern photography
Implications - With today's generation growing up in world fueled by technology and online interaction, limited boundaries and restrictions has lead to a more open and audacious age group. Showcasing teens and even "tweens" engaging in chaotic behavior and partying, these candid captures illustrate a more lax attitude among young people. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 8,308 Total Clicks Date Range: Jul 14 - Aug 14
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Brands glamorize back-to-school clothing and supplies with a grown-up appeal
Implications - Young consumers are seeking to be perceived as mature, which is being addressed by brands that are tailoring school-oriented products and clothing to be stylish beyond their years. The glamorization of teen routine is creating a market demographic more attuned to adult life, and more open to designs and products previously perceived as too adult-oriented. [More]
Score: 5.2
This Quarter and Mild Top 4 Examples: 5,390 Total Clicks Date Range: Dec 13 - Aug 14
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Parents turn to toy-like school supplies to make back to school more appealing
Implications - New, thrilling features and clever design are being used to create school supplies that add more value than just functionality. Appealing to kids' creative sides, these tools speak to a more liberal approach to education, and increased importance placed on entertaining children throughout the teaching process. [More]
Score: 6.4
This Quarter and Warm Top 4 Examples: 3,443 Total Clicks Date Range: Oct 13 - Aug 14
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Brands thrive for authenticity, making use of self-aware marketing tactics
Implications - The shift from over-the-top marketing campaigns to more subtle forms of print and television ads has become apparent. Particularly with the rise of millennial purchasing power, brands are looking for ways to appeal "real" to this consumer segment and self-mockery is becoming a fast track to become relatable to Gen Y. This form of advertising is now moving beyond marketing and beginning to bleed into other areas such as packaging and retail spaces. [More]