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Score: 6.2
This Week and Mild Top 4 Examples: 7,205 Total Clicks Date Range: Aug 13 - Jun 15
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Toys target children's anxieties with helpful stress relief features
Implications - As stress and anxieties continue to grow among younger generations, toys brands are adopting a more health-conscious approach to entertainment. Offering interactive, multisensory features to help alleviate stress, these products speak to a growing desire for methods of health and wellness that are less abrasive and more integrated, particularly among youth. [More]
Score: 7.4
This Week and Warm Top 4 Examples: 2,849 Total Clicks Date Range: Apr 15 - Jun 15
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Kid-targeted wearables transform playtime into an immersive experience
Implications - As wearable technology becomes adopted by the mainstream, brands have begun targeting younger consumers with devices that promote education, fitness and digital literacy. Wearable toys are another avenue brands can explore in this market, offering children the opportunity to immerse themselves entirely in the act of play. The interactive and transformative properties of such toys not only make sure that play is possible anywhere, but also ensure that children are active agents in the process. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 5,175 Total Clicks Date Range: Nov 14 - Jun 15
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Toy shops integrate customization features to increase involvement
Implications - Seeking to add a level of interactivity to the buying process, brands targeting younger audiences are turning to store enhancements that encourage participation. Allowing kids to customize, alter and interact with goods, brands are providing a laid-back atmosphere that allows consumers to become involved with the products they purchase in a hands-on way. Such examples reflect a shift toward more inclusive buying methods. [More]
Score: 7.7
This Month and Warm Top 4 Examples: 11,933 Total Clicks Date Range: May 14 - Jun 15
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Contemporary children's fashion takes on the classic appeal of it-crowd looks
Implications - Ultra chic adult-inspired styles are informing the children's fashion domain. These iconic, celebrity-inspired looks reflect the preemptive maturation of today's child who is hyper-aware of older lifestyles via early social media exposure. On a broader level, the emulation of these lifestyles is consistent with the viral spread of digital content. [More]
Score: 7
This Month and Warm Top 4 Examples: 10,094 Total Clicks Date Range: Dec 13 - Jun 15
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Kids fashion brands develop products featuring a metropolitan aesthetic
Implications - Fashion labels with clothing and accessories for children are taking on an evident urban aesthetic. The spread of these youthful motifs touches on the rise of metropolitan lifestyles among city-dwelling families who prefer the look and feel of downtown-inspired goods and services on all fronts, as a way to communicate sophistication and status. [More]
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Score: 8.2
This Month and Hot Top 4 Examples: 13,855 Total Clicks Date Range: Jul 14 - Jun 15
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Kids clothing gets the customized treatment with specifically targeted labels
Implications - No longer a sub category of mainstream labels, children's fashion is growing in momentum with brands solely targeting that demographic. Highlighting youth culture and a more mature style preference, these brands are recognizing the desire, particularly among parents, to cater youths with more sophisticated and tailored products. The shift toward more customized children's products reflects a desire to provide kids with not just basic necessities, but goods that promote a more cultured lifestyle. [More]
Score: 8.4
This Month and Hot Top 4 Examples: 14,776 Total Clicks Date Range: Sep 14 - Jun 15
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Merchandising seeks to engage children in brand experiences
Implications - Instead of merely marketing products to young consumers, brands are expanding to include children with kid-sized event campaigns and experiences. By ensuring early contact with the next generation of consumers, brands and marketers seek to build rapport and brand loyalty as early as possible. [More]
Score: 5.6
This Month and Mild Top 4 Examples: 1,787 Total Clicks Date Range: Jun 14 - Jun 15
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Kids programs shift toward activities that promote nature
Implications - Encouraging outdoor engagement, particularly among tech-obsessed youth, can be challenging, prompting parents to turn to more interactive forms of outdoor activity. Giving kids the chance to explore the beauty of nature, these programs reintroduce children to outdoor play in a way that is both entertaining and enlightening. [More]
Score: 8
This Quarter and Hot Top 4 Examples: 15,067 Total Clicks Date Range: Sep 14 - Jun 15
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Tech-savvy youth gravitate towards holographic presentation modes
Implications - With attention spans becoming shorter and shorter, educators are searching for engaging ways to present new material and simultaneously satisfy their students' digital curiosity. Holographic presentation forms are not only interactive, but also immersive, able to simulate different environments, procedures or speakers to increase involvement in a way that the younger, tech-savvy student will appreciate. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 6,674 Total Clicks Date Range: Mar 15 - Jun 15
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Children respond to educational technology that requires hands-on participation
Implications - Mobile apps have revolutionized the world of education by allowing children to adopt a more visual and interactive approach to learning. However, children who want to move beyond the screen when it comes to their schooling are gravitating towards educational tech that either requires more hands-on participation or offers tangible results. This mode of study is still interactive, but caters more towards tactile learners who appreciate the opportunity to create with their hands. [More]