I think I can confidently say that most energy companies are not known for their memorable visual branding identities however hard they try -- the harder they try to be ‘hip’ or ‘in,’ the worse it gets.
Positive Energy is not one of these. They not only have a memorable visual branding identity, but one that is so genuine to what they’re all about, that it almost seems too good a match.
Reaching out to creative agency Fuzzco for help, the duo worked together on the brand creation, icons, illustrations, logo, print material, responsive web design and website -- and the results really do give off positive energy!
The green energy company is trying to guide everyone towards sustainable energy solutions, so the eco-friendly, friendly and energetic yellow branding identity works perfectly.
Stats for Cheerful Sustainable Branding
Trending: Older & Warm
Research: 1,580 clicks in 100 w
Interest: 1.3 minutes
Concept: Memorable Visual Branding
Related: 101 examples / 78 photos
Segment: Neutral, 18-55+
Comparison Set: 37 similar articles, including: foxy chic branding, geometric lifestyle packaging, and minimalist feminine branding.
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