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Nimby Burger Releases Literal Promotional "Flyers"

By: Armida Ascano - Published: Aug 25, 2010 • References: nimbyburger and mediaincanada
Vancouver's Nimby Burger is a retro-inspired burger joint with great, simple food and an innovative advertising campaign to boot.

Capitalizing on their Kits Beach location, Nimby Burger printed promotional coupons on frisbees tossed to beach-goers. The coupons offer a free sample of the product, making the literal "flyers" interactive and appealing.

With burgers made by "100% humans," the campaign has a retro concept with a modern execution. The Nimby Burger website is designed in a 1950's style and backed by various social media initiatives including a live "line-cam" with 24 hour coverage of the burger stand.