Vancouver's Nimby Burger is a retro-inspired burger joint with great, simple food and an innovative advertising campaign to boot.
Capitalizing on their Kits Beach location, Nimby Burger printed promotional coupons on frisbees tossed to beach-goers. The coupons offer a free sample of the product, making the literal "flyers" interactive and appealing.
With burgers made by "100% humans," the campaign has a retro concept with a modern execution. The Nimby Burger website is designed in a 1950's style and backed by various social media initiatives including a live "line-cam" with 24 hour coverage of the burger stand.
Stats for Frisbee Advertising
Trending: Older & Chilly
Research: 1,628 clicks in 295 w
Interest: 4 minutes
Concept: Nimby Burger
Related: 47 examples / 36 photos
Segment: Males, 12-35
Comparison Set: 17 similar articles, including: bottled cheese juice, beastly bbqs, and fairy tale food.
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