Consumption Compromise

Consumers crave the familiarity of soda in a more health-conscious format

Implications - The rise of health-consciousness has vilified the consumption of carbonated, sugary drinks; however, consumers are still attracted to the familiar flavors associated with traditional sodas. In order to reconcile a newfound health-based approach to lifestyle with their favorite taste cravings, consumers are opting for naturally flavored sodas and beverages. Instead of abstinence, consumers are searching for compromise and balance when it comes to consumption.
SCORE: 2
Untested Top 4 Examples: 1,686 Total Clicks Mar 15 - Mar 15
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Consumer Insight Topics: LifestyleDrinking
Craft Citrus Sodas - Dewshine is Now Being Offered as a Craft Version of Mountain Dew
SCORE: 2.8
Untested 524 Clicks Pub: Mar 11, 15
Craft Citrus Sodas
Dewshine is Now Being Offered as a Craft Version of Mountain Dew
Dewshine is a new offering from Mountain Dew that presents its soda like something more of the artisan craft variety. Described as a “clear citrus-flavored dew,” this drink is sweetened... [More]
Organic Soda Alternatives - Rodale's Creates 5 Flavors of Naturally Sweetened Soda Syrup
SCORE: 2.4
Untested 799 Clicks Pub: Mar 10, 15
Organic Soda Alternatives
Rodale's Creates 5 Flavors of Naturally Sweetened Soda Syrup
If you’re a fan of store-bought pop like Coke or Gingerale, you’ll love this organic soda range by Rodale’s. The health brand offers 5 flavors of their naturally sweetened soda... [More]
Healthy Craft Soda - Captains Neck & Co Produces Low Calorie, All-Natural Craft Sodas
SCORE: 1.5
Untested 172 Clicks Pub: Mar 24, 15
Healthy Craft Soda
Captains Neck & Co Produces Low Calorie, All-Natural Craft Sodas
Founded by a brother, sister and roommate team, Captains Neck & Co is a Southampton-based brand aiming to make healthy soda easily accessible, delicious and fun. The Hamptons-based brand... [More]
Alcoholic Float Recipes - This Whiskey Root Beer Float Turns a Soda Into a Delicious Cocktail
SCORE: 1.2
Untested 191 Clicks Pub: Mar 20, 15
Alcoholic Float Recipes
This Whiskey Root Beer Float Turns a Soda Into a Delicious Cocktail
If you love ice cream in your soda and also have a fondness for whiskey, you will love this whiskey root beer float. Created by Fork to Belly, the boozy recipe is fairly simple to make. Food... [More]