Mascot Adapation

Keeping consistency, yet remaining current means evolving brand representatives

Implications - For decades, mascots have proven an effective way to establish brand presence; however, this idea may be dated for consumers seeking a more personable, customized connection from brands. Battling this means adapting mascots to mimic the times. This provides both novelty, and a topical connection.
SCORE: 5.1
Mild Top 5 Examples: 6,441 Total Clicks Jul 14 - Mar 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleDrinkingCommercials
Anniversary Mascot Illustrations - The New Yorker Releases Nine Covers in Celebration of 90 Years
SCORE: 5.7
Hot 3,136 Clicks Pub: Feb 18, 15
Anniversary Mascot Illustrations
The New Yorker Releases Nine Covers in Celebration of 90 Years
The New Yorker celebrated its 90th birthday with a series of covers designed by talented artists, including Anita Kunz, Barry Blitt, Lorenzo Mattotti and Christoph Niemann. As per tradition, the... [More]
Doughy Ice Challenges - Pillsbury's Ice Bucket Challenge Video Stars a Brave Poppin' Fresh
SCORE: 6
Warm 1,254 Clicks Pub: Aug 26, 14
Doughy Ice Challenges
Pillsbury's Ice Bucket Challenge Video Stars a Brave Poppin' Fresh
Since there are hundreds of people creating their own Ice Bucket Challenge videos for ALS, it’s no surprise that several brands are now getting in on the action too. Although there are a few... [More]
Epic Icy Challenges - Old Spice's ALS Ice Bucket Video is as Epic as Expected
SCORE: 5.5
Mild 948 Clicks Pub: Aug 26, 14
Epic Icy Challenges
Old Spice's ALS Ice Bucket Video is as Epic as Expected
After being nominated by women’s deodorant brand Secret, it was time for the Old Spice Guy to make his own ALS Ice Bucket video. Since Old Spice commercials have a reputation for being pretty... [More]
Cat Meme Cereal Ads - This Honey Nut Cheerios Ad Features Buzz Meeting Grumpy Cat
SCORE: 4.2
Untested 685 Clicks Pub: Jul 4, 14
Cat Meme Cereal Ads
This Honey Nut Cheerios Ad Features Buzz Meeting Grumpy Cat
After capturing the hearts of the Internet, Grumpy Cat has been a busy cat, venturing to Disneyland, claiming The Iron Throne and in this Honey Nut Cheerios ad, meeting the cereal’s mascot Buzz.... [More]
Suave Senior Beer Ads - This Dos Equis Beer Ad Honors 'the Most Interesting Man in the World'
SCORE: 2.9
Untested 418 Clicks Pub: Jan 19, 15
Suave Senior Beer Ads
This Dos Equis Beer Ad Honors 'the Most Interesting Man in the World'
The Dos Equis beer ads featuring a mysteriously suave and seemingly perfect elder gentlemen have quickly acquired cult status among beer-lovers old and young. A great example is this ad from early... [More]