Moolanda Takes its Name from the Aboriginal Culture

By: Jamie Danielle Munro - Aug 18, 2014
References: cornershopdesign.au & lovelypackage
Moolanda is a wine company that takes its name from Aboriginal culture, with the name actually translating to "on the far side," according to DesignBoom. The result is a wine packaging that uses the land for inspiration.

The illustration on the front is placed against a white backdrop, and small dots have been drawn inside a rectangular shape. The dots are meant to signify rocks in nature, which is found in the Barossa Valley region where the wine comes from. To provide variety, the coloring on all of the bottles are different shades, including red and yellow to name a couple.

Considering that wine naturally comes from the land anyway, using an Aboriginal name to further this connection makes sense. Moreover, it makes for a memorable packaging design.