Category
Lifestyle
Festive Fusions
Trend cluster
Category
Pre-Packaged
Entertainment
Heightening entertainment, retailers offer kits that encourage excess.
4.3
Trend score
Trend
What is the Pre-Packaged Entertainment trend?
Pre-Packaged Entertainment: Moving beyond necessity, consumers are turning to services and kits that offer entertainment. Targeting younger consumers, companies are offering services that promote products that not only heighten leisurely activities, but do so in a more efficient and streamlined way.
Trend themes
Themes within the Pre-Packaged Entertainment trend
Three behaviours holding the trend together01
Subscription-based entertainment
Consumers are turning to subscription-based entertainment services for a more convenient and efficient way to enjoy entertainment at home.
02
Niche subscription services
Subscriptions that cater to specific niche markets, such as retro gaming or live action role-playing, provide an opportunity to curate unique and personalized boxes for consumers.
03
Self-curated subscriptions
Platforms that offer the ability for users to curate their own subscription services based on their interests and preferences provide a more personalized and enjoyable entertainment experience.
Industry implications
What the Pre-Packaged Entertainment trend means for industry
Where the trend changes the playbookFor
Entertainment
The entertainment industry should consider subscription-based and self-curated services that cater to niche markets in order to provide a personalized and efficient entertainment experience for consumers.
For
Retail
Retailers can offer pre-packaged entertainment kits to provide consumers with a new way to enjoy leisure activities and encourage excess spending.
For
E-commerce
E-commerce platforms can provide a marketplace for niche subscription services, allowing consumers to easily find and purchase boxes tailored to their unique interests.
Trend signals
Trend signals for Pre-Packaged Entertainment
Trend score 4.3 out of 10, from popularity 61%, activity 62%, freshness 8%.
Popularity61%
Activity62%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Pre-Packaged Entertainment trend
5 featured examples from Mar 9 to May 11, 2015CategoryTech
Gamer Subscription Services
Loot Crate Delivers Monthly Boxes of Geeky Swag of Video Game Lovers
Developers, publishers, and retailers in the gaming industry can leverage gamer subscription services to increase brand awareness and engage with customers.
CategoryBusiness
Subscription-Specific Websites
The Cratejoy Platform Caters to Regularly Delivered Boxes
Subscription box companies can use an online platform to differentiate their products and become more visible to consumers, increasing their chances for success.
CategoryTech
8-Bit Subscription Services
'My Retro Game Box' Makes It Easy to Stock Up on Classic Video Games
Opportunity for gaming industry to expand and diversify their offerings to appeal to consumers with retro interests.
CategoryTech
Self-Curated Video Subscriptions
VHX Lets Users Build a Personal Video Library
Streaming video platforms can disrupt the market by offering more customizable and personal viewing experiences to consumers.
CategoryPop Culture
Mythical Game Subscriptions
Mythoard is a Monthly Subscription Box for Live Action Role-Playing
The emergence of niche subscription services like Mythoard opens up new possibilities for disruptive innovations in the subscription box industry by targeting specific markets and…
