Mythoard is the latest niche monthly subscription service that is targeted at live action role-playing gamers. Run by a family in North Carolina, Mythoard ships a box of game-ready activities and devices, such as dice, maps, modules and other accessories, to the subscriber with the help of different suppliers each month.
The owners have stated their purpose in launching Mythoard was to provide exposure to independent manufacturers of role play gaming sets and accessories, while building a community of like-minded individuals who share a passion for the games.
Most subscription box services that have launched so far include a variety of beauty and food products, this is the first of its kind that targets the fantasy or live action role-play market.
Key Themes Behind This Trend
- Niche Subscription Services
- The success of Mythoard indicates a growing demand for niche subscription services that cater to specific hobbies or interests.
- Supporting Independent Manufacturers
- Mythoard's focus on featuring independent manufacturers presents an opportunity to disrupt the market and create a platform for unique game sets and accessories.
- Community Building in Niche Markets
- Mythoard's aim to build a community of like-minded individuals in the live action role-play market highlights the potential for disruptive innovations in fostering community engagement within niche industries.
Where This Applies
- Subscription Box Services
- The emergence of niche subscription services like Mythoard opens up new possibilities for disruptive innovations in the subscription box industry by targeting specific markets and interests.
- Role Play Gaming Manufacturing
- Mythoard's support for independent manufacturers in the role play gaming industry creates opportunities for disruptive innovations in manufacturing processes, material choices, and product customization.
- Community Building Platforms
- The need for community building in niche markets, as demonstrated by Mythoard, presents opportunities for disruptive innovations in developing online platforms or social networks tailored to specific interest groups.
