Profane Minimalism

The fashion industry attempts to do vulgar humor in an understated way

Implications - In an effort to connect with a younger consumer, the fashion industry is adding a vulgar sense of humor to garments and accessories. Recognizing the comic appeal of profanity and self-deprecation, yet wanting to stay aesthetically consistent, brands are incorporating these elements in a way that is understated and minimalist. Ultimately, this shift reflects a consumer desire for garments that reflect their personality while being versatile and wearable.
SCORE: 4.8
Warm Top 4 Examples: 18,392 Total Clicks May 14 - Mar 15
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Consumer Insight Topics: FashionHip Fashion
Profanely Friendly Tees - This Buy Me Brunch Tee Vouches for Your Friendliness
SCORE: 6.1
V. Hot 8,193 Clicks Pub: Jun 3, 14
Profanely Friendly Tees
This Buy Me Brunch Tee Vouches for Your Friendliness
This Buy Me Brunch tee lets people know that you are one “Friendly Mother F*cker.” In case your niceness is ever up for debate, this hilariously profane t-shirt will settle all the... [More]
Summer Fling Apparel - The ASHISH x Topshop Collection Brings the Attitude
SCORE: 5.4
V. Hot 4,323 Clicks Pub: May 30, 14
Summer Fling Apparel
The ASHISH x Topshop Collection Brings the Attitude
There’s something about summer that brings out our collective confidence—maybe it’s the increase in our vitamin D consumption, or maybe it’s the ability to wear whatever we... [More]
Offensive Collar Embellishments - The F*ck Off Top by Reformation Speaks to Space Invaders
SCORE: 4
Warm 3,643 Clicks Pub: Feb 2, 15
Offensive Collar Embellishments
The F*ck Off Top by Reformation Speaks to Space Invaders
The F*ck Off Top by Reformation is sure to let people know what is really on your mind. The white blouse paired with black cursive cursing on the collar speaks to the space invaders in everyday life.... [More]
Profane Sweatpants - These Drop Crotch Sweatpants Feature a Boss B*tch Makeover
SCORE: 2.8
Mild 2,233 Clicks Pub: Feb 12, 15
Profane Sweatpants
These Drop Crotch Sweatpants Feature a Boss B*tch Makeover
These drop crotch sweatpants by HLZBLZ let the world know you’re “49% Motherf*cker” and “51% Boss B*tch.” Even if you’re not one for labels, you’ll... [More]