The Merde Il Pleut Umbrella Captures the Consumer's Thought

By: Erin Fox - Published: Dec 4, 2012 • References: raindropsto
Getting across your thoughts on the state of the weather is simple with the 'Merde Il Pleut' umbrella. It perfectly captures your negative thoughts about the rain all while being as elegant as possible. The direct translation of the umbrella is 'Shit, It's Raining,' but somehow when it is translated into French, the phrase is less offensive and more elegant.

The umbrella is available at Raindrops, a high-end couture store in Toronto which specializes in designer rain gear. The umbrella is a Pinterest favorite and gracefully captures the essence of elegance and comedy all in the same go. The 'Merde Il Pleut' umbrella is a stunning feature for any rain outfit. Stats for Cursing French Umbrellas Trending: Older & Mild
Research: 28,540 clicks in 180 w
Interest: 0.8 minutes
Concept: Merde Il Pleut
Related: 66 examples / 51 photos
Segment: Females, 18-55
Comparison Set: 24 similar articles, including: trash-utilizing umbrellas, modernized armor-like umbrellas, and waterproof sci-fi weaponry.