Floral Libation

Consumers search for flavors that complement their changing lifestyles

Implications - With health-consciousness on the rise, many consumers are searching for food and beverage that is light in taste and texture. Floral flavors not only satisfy this requirement, they also signify a return to the holistic and the natural, a shift that is also very appealing to the wellness-focused consumer. Ultimately, the increased interest in floral flavoring suggests a consumer commitment to health that is being manifested in smaller, day-to-day choices.
SCORE: 2.7
Untested Top 5 Examples: 5,324 Total Clicks Jul 14 - Mar 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: LifestyleDrinking
Bottled Tea Beverages - Vivid's Green Tea Drinks Are Made with 100% Unsweetened Matcha
SCORE: 3.4
Mild 2,103 Clicks Pub: Mar 4, 15
Bottled Tea Beverages
Vivid's Green Tea Drinks Are Made with 100% Unsweetened Matcha
While the benefits of consuming hot green tea drinks are numerous, Vivid Drinks offers an easier format to take on the go. The beverages are made with a base of premium matcha green tea, in unusual... [More]
Floral Champagne Cocktails - This Hibiscus Ginger Cocktail Combines Herbs and Alcohol
SCORE: 2.2
Mild 2,074 Clicks Pub: Jul 17, 14
Floral Champagne Cocktails
This Hibiscus Ginger Cocktail Combines Herbs and Alcohol
There are a ton of different champagne cocktails available out there on the market but not many include the infused taste of flowers. This hibiscus ginger champagne drink is a fun summertime... [More]
Floral Iced Coffee Blends - This Lavender Iced Coffee Recipe is Perfect for Summer Enjoyment
SCORE: 4.1
Mild 446 Clicks Pub: Mar 25, 15
Floral Iced Coffee Blends
This Lavender Iced Coffee Recipe is Perfect for Summer Enjoyment
Treats with a Twist blogger Melissa gets coffee fans in the mood for Spring with her lavender iced coffee blend. The recipe is an instant favorite and is perfect for the warmer weather ahead. This... [More]
Gluten-Free Elderflower Vodkas - Yacht Club Vodka Breaks Tradition with Their Handcrafted Recipe
SCORE: 1.5
Untested 549 Clicks Pub: Nov 17, 14
Gluten-Free Elderflower Vodkas
Yacht Club Vodka Breaks Tradition with Their Handcrafted Recipe
In addition to its nautical name and branding, Yacht Club Vodka is known for their unique and hand-crafted spirits. Breaking tradition, the brand creates a distinct and authentic vodka recipe that... [More]
Classic Drink Twists - The Elderflower Old Fashioned Subs Traditional Sugar Cube with Floral Liqueur
SCORE: 1.6
Untested 152 Clicks Pub: Mar 25, 15
Classic Drink Twists
The Elderflower Old Fashioned Subs Traditional Sugar Cube with Floral Liqueur
The Elderflower Old Fashioned boasts a great twist on a classic drink. A great option for the spring and summer season, traditional sugar cubes are replaced by the floral liqueur. Easy to make, that&#... [More]