Queen Cuban Cigars Aims Towards a Different Demographic

By: Jamie Danielle Munro - Published: • References: behance.net & packageinspiration
Most branding and advertising for cigars is aimed towards those from the male demographic, but Queen Cuban Cigars has taken a different approach. The branding is specifically geared towards females, which is an alternative market for this product.

Most mainstream media images featuring cigars are usually paired with drug dealers or successful businessmen enjoying a few puffs as they drink champagne, but this branding does the opposite. The cigars come in a tube-shaped box, which is predominately black apart from a pink, rose-like color on the very top. This branding with a more feminine pink is very subtle, and with the black it really blends the masculinity of the cigar with the attractiveness more female-oriented objects such as flowers. The cigars themselves don't differ from originals when it comes to their look. Stats for Female-Branded Cigars Trending: This Quarter & Average
Traction: 345 clicks in 12 w
Interest: 0.7 minutes
Concept: Queen Cuban Cigars
Related: 70 examples / 54 photos
Segment: Females, 18-55
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