Bassano Hard Soda is a Ready-to-Drink Vodka Soda Beverage

By: Laura McQuarrie - Sep 10, 2014
References: saq & packagingoftheworld
Italian sodas are more sophisticated than the average fizzy drink, but they don't seem to have the same edge as an alcoholic drink like a vodka soda. Realizing this, Bassano Hard Soda was developed, blending the delicious flavors of Italian sodas like blood orange and pomelo with a light vodka base.

The soda packaging is reminiscent of one that contains alcohol and each of the boxes is made to look like it's been wrapped in a colorful ribbon that shows off the prized flavor inside. The line of Bassano Hard Sodas are packaged in bottles that are familiar and show off the clear beverages inside, blurring the lines between the way alcoholic and non-alcoholic drinks are typically presented to consumers.