From Augmented Sausage Packaging to Animated Energy Drinks

By: Meghan Young - Mar 31, 2015
Augmented reality has become so sophisticated over the last couple of years that companies are starting to embed the experience in AR packaging. Through this tool, which works with people's smartphones, companies are able to reach out to their customers on a deeper level. Whether through the form of a contest or added information, AR packaging is a clever and creative way to create a deeper connection with the brand.

Not only with the connection deepen, the brand itself will become more memorable. Through AR packaging, people will be encouraged to interact in a playful way. For instance, a food item can provide recipes and coupons to customers while a six pack of beer can focus on a contest for a tropical vacation.