More and more brands are experimenting with augmented reality to capture customer attention, and one of those brands is Lucozade Energy.
This energy drink company has collaborated with UK agency Billington Cartmell and seven of the United Kingdom's top musicians, such as Plan B and Tinie Tempah, on an innovative and interactive campaign that blends bottle design with augmented reality and animation. Each of the participating musicians designed his or her own Lucozade Energy bottle and also created a special short film, which customers can view using the augmented reality Aurasma app (watch the video to see how the app brings the bottle to life).
According to PSFK, Lucozade Energy and the musicians created a lot of exclusive content for the campaign, which can only be viewed through the augmented reality app.
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Concept: Lucozade Energy
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Segment: Neutral, 12-35
Comparison Set: 24 similar articles, including: augmented energy drink apps, pc-inspired packaging, and neon beverage cans.
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