The Scooby-Doo Yogurt for Kids Features Augmented Reality Packaging

By: Rahul Kalvapalle - Apr 22, 2015
References: parmalat.au & ausfoodnews.au
Paul's Scooby-Doo has always been a popular choice of yogurt for kids in Australia, but the company's new interactive yogurt packaging is set to capture kids' attentions even more. The augmented reality packaging truly brings the Scooby-Doo characters to life, capturing children's imaginations.

The packaging includes a code that parents can scan using their smartphone or tablet, allowing them to download Scooby-Doo activities that their kids can then enjoy. The activities include a game that allows kids to control the Mystery Machine to help Scooby and his posse embark on a 'spooky snack mission'.

This yogurt packaging is designed to get kids to associate the fun they have playing the interactive games to the yogurt brand, encouraging them to come back for more.