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The NYC METRO AR-T App Turns the Commuter Card into a Canvas

By: Laura McQuarrie - Published: • References: metroar-t & psfk
When you use something as often as a metropass, it becomes a mundane item that you never really look twice at, but the METRO AR-T app lets people look at the card in a new light.

Making use of augmented reality, the app shows off art and design by creatives like art directors and developers digitally. Although there have been initiatives in the past to turn physical metro cards into art, the METRO AR-T app lets creativity fly free without having to make any changes to the way the cards are printed or distributed within New York City. To get involved in the project, artists are invited to join the project, submitting their artwork, a biography and the subway line that they frequent the most, so that the art-filled app can be launched in September. Stats for Artful Metropass Apps Trending: This Quarter & Buzzing
Traction: 1,706 clicks in 11 w
Interest: 1.3 minutes
Concept: "metro Art"
Related: 72 examples / 55 photos
Segment: Neutral, 12-35
Comparison Set: 26 similar articles, including: metrocard artwork, recycled metrocard art, and traveling transit furniture .