Milka's Christmas Calendar is Interactive

By: Laura McQuarrie - Nov 29, 2014
References: taxistudio & brandingmagazine
In order to bring the traditional Christmas calendar up to speed with today's technology, this year Milka collaborated with Taxi Studio and Play Nicely to create a high-tech advent.

The Milka calendar still takes the shape of a countdown that's full of chocolate treats, but on top of this, the calendar hides more surprises in plain sight with augmented reality. The calendar features numbers in playful shapes like crescent moons, candy canes and snowmen that take kids on a journey through the month of December with interactive games and activities. Although the wait until Christmas day can seem like an extremely long one for kids, this creative advent calendar makes sure that there's a festive treat to look forward to each and every day of the month.