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Jose Curevo's History in a Bottle App Tells Its Brand Story

By: Laura McQuarrie - Published: • References: itunes.apple and brandingmagazine
The 'History in a Bottle' campaign celebrates over 219 years that Jose Curevo Tradicional has been a part of Mexican and American history. Downloading the free 'Cuervo History in a Bottle' app illustrates some of these great moments over time, such as Mexico's win in the 1862 Battle of Puebla, the era of Prohibition and the origins of drinks like tequila and margaritas. These moments are set up inside bottles of Jose Curevo Tradicional, which literally lets its bottles speak for themselves and tell their own stories.

The app also has an augmented reality feature and when you hold a mobile device over a bottle of Jose Curevo Tradicional tequila, the animated stories come to life before your eyes.