Select Absolut Vodka Bottles Feature Shazam to Unlock New Content

By: Misel Saban - Aug 21, 2015
References: absolut & marketingmag
Shopping at the liquor store just became all the more interactive thanks to the new Absolut vodka bottles paired with Shazam's visual recognition feature. Now users can use the Shazam app to unlock exciting new content from the liquor brand.

Shazam is often an app known for its music pairing, thanks to its ability to recognize song details. The app was recently paired with a series of Absolut bottles in Ontario and Alberta that feature a specially designed tag. The tag features visual recognition technology that pairs with the app upon usage. Scanning the tag through the Shazam app will allow users to access free brand content including cocktail trends, recipes and social media opportunities to bring more interaction to the product.