Lacta's Chocolate Packaging Wrapper Hides Secret Messages with AR

By: Laura McQuarrie - Oct 2, 2014
References: lacta.ourwork.gr & blog.esko
With the aid of the Lacta mobile app, you're able to turn a plain Lacta chocolate packaging wrapper into a personal, secret message. Rather than writing a nice message on the candy bar wrapper with an actual marker, downloading this app lets you include a secret message that can be only viewed through a mobile device.

Using augmented reality, the app brings messages to life, making it look as though a chocolate bar is bursting with hearts. In place of the Lacta logo on the wrapper, the user's message also shows up on the screen of the phone, which is a pretty sweet way to secretly show someone that you care on a birthday, holiday or no particular occasion at all.