The INEY Packaging by StudioIn Takes on Distinct Qualities

By: Jamie Danielle Munro - Published: • References: studioin.ru & packageinspiration
INEY is a vodka brand with a distinct packaging thanks to StudioIn. The design takes the traditional bottle, and turns it into something with a small twist that makes a big difference.

StudioIn used a combination of both transparent and matte glass materials, as well as a more textured feel. The mid-section of the bottle sticks out, giving users a more unique experience. According to Package Inspiration, "despite the fact that the theme of 'cold' has been reflected in vodka brands for a quite long time, the designers succeeded in conveying of natural premium qualities." In other words, they were able to focus on the quality contents and not just the look of coldness that comes from the branding of certain kinds of vodka. Stats for Shapely Vodka Branding Trending: This Quarter & Warm
Traction: 979 clicks in 19 w
Interest: 0.8 minutes
Concept: INEY
Related: 61 examples / 47 photos
Segment: Males, 18-55
Comparison Set: 22 similar articles, including: haute milk packaging, magenta beverage marketing, and toranj-inspired furniture.