Natural spring water is one of the most essential of all beverages to life, but unfortunately it doesn't actually have a lot of personality—however, this can be seen as a positive, especially when it comes to giving water bottles creative branding and packaging.
For ENVI, the Maison D'idee agency in the Czech Republic developed a colorful bottle design, aimed at high-end customers at Mediterranean resorts. The pure spring water contains absolutely no nitrates and the three different types of water are distinguished by brightly colored packages. Luxury is having multiple varieties of water to choose from, including types like ENVI Sparkling, Gently Sparkling and Still. The confetti-like print on the water bottles is even slightly evocative of a party drink like champagne.
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