This Charming Wine Packaging Design is Perfect for Lazy Summer Picnics

By: Farida Helmy - Published: Jun 25, 2014 • References: grantipo & packagingoftheworld
Cheaper wines always tend to have equally cheap designs, but that doesn't need to be the case as this whimsical and provincial wine packaging design proves.

The De Mesa Wine is a table wine that channels lazy days in overgrown maze fields with a picnic basket full of Brie cheese and French baguette bread and a loved one on a Sunday afternoon. That is the whole point of good branding and packaging: it creates a story to every customer, in the case of De Mesa Wine, it's a European picnic on a warm summer day.

Taking a super simple and minimalist approach when it came to the wine packaging design, Spanish design agency Grantipo Branding & Packaging did a beautiful job creating a dreamy visual identity using a limited color palette. Stats for Provincial Wine Packaging Trending: Older & Chilly
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Concept: Wine Packaging Design
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Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: oddly shaped wine branding, explicit wine-paired branding, and cultural beverage branding.