Generation Celebration

Boomers look for generation-specific forms of amusement

Implications - Many aging consumers have begun actively searching for forms of entertainment that speak to the boomer experience. Much of the entertainment industry is catering to a younger demographic, leading several boomers to produce generational exhibits, festivals and performances. The rise in boomer-specific entertainment indicates that consumers feel a sense of community when it comes to their generation.
SCORE: 5.4
This Year and Warm Top 4 Examples: 5,432 Total Clicks Mar 15 - Jan 16
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Boomer Street Style Platforms - Photographer Misja Beijers Captures Aging Fashion Icons on Instagram
SCORE: 8.2
This Year and V. Hot 3,244 Clicks Pub: Jan 14, 16
Boomer Street Style Platforms
Photographer Misja Beijers Captures Aging Fashion Icons on Instagram
Photographer Misja Beijers captures boomer street style shots for her Instagram page and accompanying style blog. While traditional street style posts by Vogue and The Sartorialist capture a younger... [More]
Baby Boomer Exhibits - The Museum of News Celebrates Timothy Greenfield-Sanders’ Latest Series
SCORE: 3.9
Mild 999 Clicks Pub: Mar 24, 15
Baby Boomer Exhibits
The Museum of News Celebrates Timothy Greenfield-Sanders’ Latest Series
Newseum, the Museum of News, displayed a powerful photo exhibit by Timothy Greenfield-Sanders late last year. Featured in the PBS documentary, ‘The Boomer List,’ it “depicts 19... [More]
Nostalgic Music Festivals - Cowra's Australian Music Festival Targets a Baby Boomer Audience
SCORE: 3.9
Mild 737 Clicks Pub: Mar 24, 15
Nostalgic Music Festivals
Cowra's Australian Music Festival Targets a Baby Boomer Audience
Music from the 50s, 60s and 70s is often regarded as some of the most prized music of all time, so you’ll only be hearing the best at this Australian music festival held in Cowra. From classic... [More]
Boomer-Showcasing Exhibits - The Local Exhibition Features Portraits of Sioux Falls Baby Boomers
SCORE: 3.2
Mild 452 Clicks Pub: Mar 24, 15
Boomer-Showcasing Exhibits
The Local Exhibition Features Portraits of Sioux Falls Baby Boomers
A local exhibition in Sioux Falls, South Dakota features portraits of baby boomer natives. The art exhibit (which opened last Saturday, March 21st, 2015) is taking place at the Washington Pavilion... [More]