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Score: 5.8
This Month and Mild Top 4 Examples: 3,423 Total Clicks Date Range: Jan 14 - Apr 15
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Prescriptions are made easier to manage with technology to regulate intake
Implications - Managing ailments and tracking one's health can be a burden, particularly for aging consumers who don't always have someone else to depend on. Helping to make the process of monitoring medication intake more streamlined, brands are offering apps and high-tech devices that serve as efficient reminders and trackers. The integration of technology reflects a need for more streamlined solutions to health, especially among those prone to forgetfulness. [More]
Score: 5.2
This Month and Mild Top 4 Examples: 1,483 Total Clicks Date Range: Mar 15 - Mar 15
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Boomers look for generation-specific forms of amusement
Implications - Many aging consumers have begun actively searching for forms of entertainment that speak to the boomer experience. Much of the entertainment industry is catering to a younger demographic, leading several boomers to produce generational exhibits, festivals and performances. The rise in boomer-specific entertainment indicates that consumers feel a sense of community when it comes to their generation. [More]
Score: 5
This Month and Mild Top 4 Examples: 1,019 Total Clicks Date Range: Mar 15 - Mar 15
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Consumers search for team-centric activities that make the most of aging
Implications - With more discretionary income than their millennial counterparts, the boomer generation is keen on taking part in leisure activities that cater to them. Energetic and enthusiastic, the boomer consumer is interested in ushering in a new stage of life with adventure and experimentation, and courting like-minded individuals in the process. Boomer lifestyle activities ultimately reveal that consumers are delaying aging with increased mobility, involvement and community. [More]
Score: 6.1
This Year and Warm Top 4 Examples: 6,811 Total Clicks Date Range: Nov 12 - Jan 15
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Seeking independence, seniors turn to workshops and clubs to stay connected
Implications - Taking their daily lives back into their own hands, seniors and retirees are turning to empowering workshops and organizations to stay both mentally and socially connected. Eliminating the need to reply on family members for support, aging consumers are taking the opportunity to learn new skills and connect with peers. This not only allows for a more engaging lifestyle, but also encourages a sense of independence. [More]
Score: 6.7
This Year and Warm Top 4 Examples: 13,478 Total Clicks Date Range: May 10 - Jan 15
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Food and flavor targeted specifically toward older generations
Implications - The rise in consumers who have entered the silver zone coincides with the takeover of foodie culture, converging these two ideas making taste profiles and food services specific to boomers. This hyper-targeted idea opens up the definition of what it means to be a senior into something focused more toward discovery -- in the realms of flavor and otherwise -- than aging. [More]
Trend Hunter Services
Score: 5.3
This Year and Warm Top 4 Examples: 4,737 Total Clicks Date Range: Sep 14 - Oct 14
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Seniors embrace aspects of millennial lifestyle for an enhanced retirement
Implications - While it's often said that the elderly will refute the advancements of the next generation, the opposite is taking place as things like ride sharing and apps are embraced by seniors. Making the most of retirement and aging, seniors are treating their twilight years as a time to expand cultural horizons. [More]
Score: 5.9
This Year and Warm Top 4 Examples: 5,128 Total Clicks Date Range: Apr 14 - Sep 14
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A desire to stay connected has seniors turning to social networking platforms
Implications - Seeking to maintain social engagements, seniors are turning to digital networking platforms as a means to stay connected. Providing social platforms that make engagement and online communication easier for aging consumers, these custom-tailored platforms offer seniors the chance to connect with others in similar life stages, reflecting a need to maintain a level of socialization, even in old age. [More]
Score: 6.6
This Year and Warm Top 4 Examples: 21,445 Total Clicks Date Range: Sep 13 - Sep 14
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Maintaining active lifestyles, boomers turn to sports aids that reduce strain
Implications - Maintaining the physicality of your youth can often be a challenge, prompting aging consumers to turn to products that make physical activities like sports more adaptable. Using aids like trollies and seat attachments to make sports like golf and paddleboarding less physically demanding, these products speak to a desire to maintain a sense of athletic involvement, even in old age. [More]
Score: 5.9
This Year and Warm Top 4 Examples: 24,579 Total Clicks Date Range: Oct 13 - Sep 14
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Consumers opt for shoes that prevent injury or the development of ailments
Implications - Consumers are becoming hyper-aware of the ways they are at risk during daily routines, which has prompted the adoption of preventative footwear to avoid injury. As alternative health becomes more prevalent, the incorporation of risk mitigation into products will continue. [More]
Score: 4.9
This Year and Warm Top 4 Examples: 3,083 Total Clicks Date Range: Mar 14 - Aug 14
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Older consumers turn to online methods of medical consultation for ease
Implications - Seeking to maintain a sense of physical well-being, aging consumers are turning to mobile apps as an alternative consultation method. Replacing the need for pre-planned appointments and trips to the doctor's office, medical apps allow consumers to regulate their health without having to leave the house, combining mobile efficiency with the need for more accessible healthcare techniques. [More]