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Emerging boomers opportunities for innovators, entrepreneurs and creative minds

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Score: 7.3
This Month and Warm Top 4 Examples: 1,633 Total Clicks Date Range: Sep 15 - Jan 16
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Initiatives encourage individuals to interact with an aging, often isolated group
Implications - A number of initiatives that seek to provide seniors with a sense of community have begun to emerge, many of which use the sharing economy to encourage interaction with younger generations. Whether specifically targeting the invisibility of older generations or addressing the physical limitations of age, such programs highlight the influence of the Boomer population, as well as the benefits of the peer-to-peer model. This shift also suggests that cross-generational connections are an important part of community building, being closely related to health and well-being of older citizens. [More]
Score: 5.9
This Quarter and Warm Top 4 Examples: 2,337 Total Clicks Date Range: Sep 14 - Nov 15
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The Boomer generation is living life to the fullest through digitization
Implications - It's no secret that retirement looks nothing like it did in the past, as Boomers seek ways to reach and realize their full potential to compensate for sacrifices made in adulthood. The new iteration of potentialism, however, is rooted specifically in digitization and the measurement of the Boomers' second lives. This tech addition to the second life movement points to a need to share and "catch up," revealing a trait typically associated with Millennials: the need for peer approval. [More]
Score: 5.7
This Year and Warm Top 4 Examples: 5,841 Total Clicks Date Range: Jan 14 - Jun 15
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Prescriptions are made easier to manage with technology to regulate intake
Implications - Managing ailments and tracking one's health can be a burden, particularly for aging consumers who don't always have someone else to depend on. Helping to make the process of monitoring medication intake more streamlined, brands are offering apps and high-tech devices that serve as efficient reminders and trackers. The integration of technology reflects a need for more streamlined solutions to health, especially among those prone to forgetfulness. [More]
Score: 4.2
This Year and Mild Top 4 Examples: 2,263 Total Clicks Date Range: Mar 15 - Mar 15
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Boomers look for generation-specific forms of amusement
Implications - Many aging consumers have begun actively searching for forms of entertainment that speak to the boomer experience. Much of the entertainment industry is catering to a younger demographic, leading several boomers to produce generational exhibits, festivals and performances. The rise in boomer-specific entertainment indicates that consumers feel a sense of community when it comes to their generation. [More]
Score: 5.7
This Quarter and Mild Top 4 Examples: 1,912 Total Clicks Date Range: Mar 15 - Nov 15
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Consumers search for team-centric activities that make the most of aging
Implications - With more discretionary income than their millennial counterparts, the boomer generation is keen on taking part in leisure activities that cater to them. Energetic and enthusiastic, the boomer consumer is interested in ushering in a new stage of life with adventure and experimentation, and courting like-minded individuals in the process. Boomer lifestyle activities ultimately reveal that consumers are delaying aging with increased mobility, involvement and community. [More]
Score: 5
Warm Top 4 Examples: 7,510 Total Clicks Date Range: Nov 12 - Jan 15
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Seeking independence, seniors turn to workshops and clubs to stay connected
Implications - Taking their daily lives back into their own hands, seniors and retirees are turning to empowering workshops and organizations to stay both mentally and socially connected. Eliminating the need to reply on family members for support, aging consumers are taking the opportunity to learn new skills and connect with peers. This not only allows for a more engaging lifestyle, but also encourages a sense of independence. [More]
Score: 5.8
Warm Top 4 Examples: 16,696 Total Clicks Date Range: Jun 13 - Jan 15
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Food and flavor targeted specifically toward older generations
Implications - The rise in consumers who have entered the silver zone coincides with the takeover of foodie culture, converging these two ideas making taste profiles and food services specific to boomers. This hyper-targeted idea opens up the definition of what it means to be a senior into something focused more toward discovery -- in the realms of flavor and otherwise -- than aging. [More]
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Score: 4.4
Warm Top 4 Examples: 5,553 Total Clicks Date Range: Sep 14 - Oct 14
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Seniors embrace aspects of millennial lifestyle for an enhanced retirement
Implications - While it's often said that the elderly will refute the advancements of the next generation, the opposite is taking place as things like ride sharing and apps are embraced by seniors. Making the most of retirement and aging, seniors are treating their twilight years as a time to expand cultural horizons. [More]
Score: 5.1
Warm Top 4 Examples: 6,281 Total Clicks Date Range: Apr 14 - Sep 14
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A desire to stay connected has seniors turning to social networking platforms
Implications - Seeking to maintain social engagements, seniors are turning to digital networking platforms as a means to stay connected. Providing social platforms that make engagement and online communication easier for aging consumers, these custom-tailored platforms offer seniors the chance to connect with others in similar life stages, reflecting a need to maintain a level of socialization, even in old age. [More]
Score: 5.7
Warm Top 4 Examples: 25,251 Total Clicks Date Range: Sep 13 - Sep 14
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Maintaining active lifestyles, boomers turn to sports aids that reduce strain
Implications - Maintaining the physicality of your youth can often be a challenge, prompting aging consumers to turn to products that make physical activities like sports more adaptable. Using aids like trollies and seat attachments to make sports like golf and paddleboarding less physically demanding, these products speak to a desire to maintain a sense of athletic involvement, even in old age. [More]