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Emerging boomers opportunities for innovators, entrepreneurs and creative minds

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Score: 4.5
This Year and Mild Top 5 Examples: 2,483 Total Clicks Date Range: Mar 15 - Jun 16
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Boomers spend their second wave of free time on their bodies
Implications - Given the psychographic information on the Boomer generation, their entrance into retiring age is often called their "second adolescence." Many Boomers are using this time to reconnect with their health and bodies in general, redefining what it means to age mentally as well as physically. [More]
Score: 5.1
This Year and Mild Top 6 Examples: 2,935 Total Clicks Date Range: May 15 - Apr 16
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Anti-aging products from various categories take a gentle angle
Implications - Previous methods of anti-aging typically include harsh chemicals and surgical procedures; however, as the Boomer generation continues to indulge in Potentialism -- the idea that their retirement age could serve as a second adolescence for the large, generally affluent group -- the definition of what it is to "age" shifts, calling for something less intrusive. This also results in more subtly branded anti-aging products, speaking to the stark difference between this aging generation and those of the past. [More]
Score: 5.7
This Year and Mild Top 5 Examples: 5,849 Total Clicks Date Range: May 14 - Jun 16
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Consumers are enticed by eclectic upscale small plate menus
Implications - As the progression toward small plate menus continues to characterize the modern dining experience, many consumers are being drawn to intimate, charismatic snack bars that offer culinary delights in small portions. Such snack bar concepts prove that Millennials and by extension, Boomers, are looking to recreate the full dining experience with a food selection that is smaller, but more thoughtfully selected. The desire moves from portion-control to curation, as people continue to become more conscious of what they consume. [More]
Score: 4.8
This Year and Mild Top 6 Examples: 4,561 Total Clicks Date Range: Apr 15 - Jan 16
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Initiatives encourage individuals to interact with an aging, often isolated group
Implications - A number of initiatives that seek to provide seniors with a sense of community have begun to emerge, many of which use the sharing economy to encourage interaction with younger generations. Whether specifically targeting the invisibility of older generations or addressing the physical limitations of age, such programs highlight the influence of the Boomer population, as well as the benefits of the peer-to-peer model. This shift also suggests that cross-generational connections are an important part of community building, being closely related to health and well-being of older citizens. [More]
Score: 4.7
This Year and Warm Top 5 Examples: 1,473 Total Clicks Date Range: Mar 15 - Nov 15
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The Boomer generation is living life to the fullest through digitization
Implications - It's no secret that retirement looks nothing like it did in the past, as Boomers seek ways to reach and realize their full potential to compensate for sacrifices made in adulthood. The new iteration of potentialism, however, is rooted specifically in digitization and the measurement of the Boomers' second lives. This tech addition to the second life movement points to a need to share and "catch up," revealing a trait typically associated with Millennials: the need for peer approval. [More]
Score: 4.5
Warm Top 5 Examples: 8,716 Total Clicks Date Range: Jan 14 - Jun 15
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Prescriptions are made easier to manage with technology to regulate intake
Implications - Managing ailments and tracking one's health can be a burden, particularly for aging consumers who don't always have someone else to depend on. Helping to make the process of monitoring medication intake more streamlined, brands are offering apps and high-tech devices that serve as efficient reminders and trackers. The integration of technology reflects a need for more streamlined solutions to health, especially among those prone to forgetfulness. [More]
Score: 5.6
This Year and Warm Top 4 Examples: 5,337 Total Clicks Date Range: Mar 15 - Jan 16
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Boomers look for generation-specific forms of amusement
Implications - Many aging consumers have begun actively searching for forms of entertainment that speak to the boomer experience. Much of the entertainment industry is catering to a younger demographic, leading several boomers to produce generational exhibits, festivals and performances. The rise in boomer-specific entertainment indicates that consumers feel a sense of community when it comes to their generation. [More]
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Score: 4.3
This Year and Mild Top 6 Examples: 3,418 Total Clicks Date Range: Mar 15 - Jan 16
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Consumers search for team-centric activities that make the most of aging
Implications - With more discretionary income than their millennial counterparts, the boomer generation is keen on taking part in leisure activities that cater to them. Energetic and enthusiastic, the boomer consumer is interested in ushering in a new stage of life with adventure and experimentation, and courting like-minded individuals in the process. Boomer lifestyle activities ultimately reveal that consumers are delaying aging with increased mobility, involvement and community. [More]
Score: 3.5
Mild Top 6 Examples: 9,271 Total Clicks Date Range: Nov 12 - Jan 15
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Seeking independence, seniors turn to workshops and clubs to stay connected
Implications - Taking their daily lives back into their own hands, seniors and retirees are turning to empowering workshops and organizations to stay both mentally and socially connected. Eliminating the need to reply on family members for support, aging consumers are taking the opportunity to learn new skills and connect with peers. This not only allows for a more engaging lifestyle, but also encourages a sense of independence. [More]
Score: 6.8
This Quarter and Warm Top 5 Examples: 16,706 Total Clicks Date Range: Apr 14 - Jul 16
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Food and flavor targeted specifically toward older generations
Implications - The rise in consumers who have entered the silver zone coincides with the takeover of foodie culture, converging these two ideas making taste profiles and food services specific to boomers. This hyper-targeted idea opens up the definition of what it means to be a senior into something focused more toward discovery -- in the realms of flavor and otherwise -- than aging. [More]