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Emerging boomers opportunities for innovators, entrepreneurs and creative minds

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Score: 7.4
This Quarter and Warm Top 4 Examples: 3,495 Total Clicks Date Range: Nov 15 - Jan 17
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Boomers are empowered to remain themselves through health products
Implications - Previously, health and wellness products and services targeted to Boomers focused in on the concept of "anti-aging." However, Boomers are finding independence is as important to them in retirement age as it was during their youth, creating a need for health products that enable them to embrace their new identities in a more empowering, lighthearted manner. [More]
Score: 6.2
This Year and Warm Top 5 Examples: 5,753 Total Clicks Date Range: Nov 15 - Oct 16
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Boomers are looking to Millennial culture to keep them young
Implications - As Boomers transition into retirement, they are adapting aspects of Millennial culture. This presents an opportunity to relive their hippie youth in a more modern way. Additionally, this opens up new ways to bond with their younger loved ones, building on the changing family dynamics of modern society. [More]
Score: 4.8
This Year and Mild Top 5 Examples: 3,188 Total Clicks Date Range: Mar 15 - Aug 16
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Boomers spend their second wave of free time on their bodies
Implications - Given the psychographic information on the Boomer generation, their entrance into retiring age is often called their "second adolescence." Many Boomers are using this time to reconnect with their health and bodies in general, redefining what it means to age mentally as well as physically. [More]
Score: 5.2
This Year and Mild Top 6 Examples: 3,393 Total Clicks Date Range: May 15 - Aug 16
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Anti-aging products from various categories take a gentle angle
Implications - Previous methods of anti-aging typically include harsh chemicals and surgical procedures; however, as the Boomer generation continues to indulge in Potentialism -- the idea that their retirement age could serve as a second adolescence for the large, generally affluent group -- the definition of what it is to "age" shifts, calling for something less intrusive. This also results in more subtly branded anti-aging products, speaking to the stark difference between this aging generation and those of the past. [More]
Score: 5.4
This Quarter and Mild Top 6 Examples: 6,149 Total Clicks Date Range: Mar 15 - Dec 16
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Consumers are enticed by eclectic upscale small plate menus
Implications - As the progression toward small plate menus continues to characterize the modern dining experience, many consumers are being drawn to intimate, charismatic snack bars that offer culinary delights in small portions. Such snack bar concepts prove that Millennials and by extension, Boomers, are looking to recreate the full dining experience with a food selection that is smaller, but more thoughtfully selected. The desire moves from portion-control to curation, as people continue to become more conscious of what they consume. [More]
Score: 4.7
Warm Top 5 Examples: 5,017 Total Clicks Date Range: Apr 15 - Jan 16
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Initiatives encourage individuals to interact with an aging, often isolated group
Implications - A number of initiatives that seek to provide seniors with a sense of community have begun to emerge, many of which use the sharing economy to encourage interaction with younger generations. Whether specifically targeting the invisibility of older generations or addressing the physical limitations of age, such programs highlight the influence of the Boomer population, as well as the benefits of the peer-to-peer model. This shift also suggests that cross-generational connections are an important part of community building, being closely related to health and well-being of older citizens. [More]
Score: 4.2
Warm Top 5 Examples: 1,659 Total Clicks Date Range: Mar 15 - Nov 15
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The Boomer generation is living life to the fullest through digitization
Implications - It's no secret that retirement looks nothing like it did in the past, as Boomers seek ways to reach and realize their full potential to compensate for sacrifices made in adulthood. The new iteration of potentialism, however, is rooted specifically in digitization and the measurement of the Boomers' second lives. This tech addition to the second life movement points to a need to share and "catch up," revealing a trait typically associated with Millennials: the need for peer approval. [More]
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Score: 4.2
Warm Top 5 Examples: 9,801 Total Clicks Date Range: Jan 14 - Jun 15
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Prescriptions are made easier to manage with technology to regulate intake
Implications - Managing ailments and tracking one's health can be a burden, particularly for aging consumers who don't always have someone else to depend on. Helping to make the process of monitoring medication intake more streamlined, brands are offering apps and high-tech devices that serve as efficient reminders and trackers. The integration of technology reflects a need for more streamlined solutions to health, especially among those prone to forgetfulness. [More]
Score: 5.1
Warm Top 4 Examples: 5,614 Total Clicks Date Range: Mar 15 - Jan 16
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Boomers look for generation-specific forms of amusement
Implications - Many aging consumers have begun actively searching for forms of entertainment that speak to the boomer experience. Much of the entertainment industry is catering to a younger demographic, leading several boomers to produce generational exhibits, festivals and performances. The rise in boomer-specific entertainment indicates that consumers feel a sense of community when it comes to their generation. [More]
Score: 3.8
Mild Top 6 Examples: 3,743 Total Clicks Date Range: Mar 15 - Jan 16
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Consumers search for team-centric activities that make the most of aging
Implications - With more discretionary income than their millennial counterparts, the boomer generation is keen on taking part in leisure activities that cater to them. Energetic and enthusiastic, the boomer consumer is interested in ushering in a new stage of life with adventure and experimentation, and courting like-minded individuals in the process. Boomer lifestyle activities ultimately reveal that consumers are delaying aging with increased mobility, involvement and community. [More]