PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
Username
Remember Me!
Password
Trend Hunter Dashboards
Score: 7.8
This Month and V. Hot Top 4 Examples: 9,402 Total Clicks Date Range: Oct 13 - Sep 14
DEMOGRAPHICS
Popularity
Activity
Freshness
A desire to stay connected has seniors turning to social networking platforms
Implications - Seeking to maintain social engagements, seniors are turning to digital networking platforms as a means to stay connected. Providing social platforms that make engagement and online communication easier for aging consumers, these custom-tailored platforms offer seniors the chance to connect with others in similar life stages, reflecting a need to maintain a level of socialization, even in old age. [More]
Score: 6.6
This Month and Mild Top 4 Examples: 12,027 Total Clicks Date Range: Feb 13 - Sep 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Maintaining active lifestyles, boomers turn to sports aids that reduce strain
Implications - Maintaining the physicality of your youth can often be a challenge, prompting aging consumers to turn to products that make physical activities like sports more adaptable. Using aids like trollies and seat attachments to make sports like golf and paddleboarding less physically demanding, these products speak to a desire to maintain a sense of athletic involvement, even in old age. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 17,573 Total Clicks Date Range: Oct 13 - Sep 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers opt for shoes that prevent injury or the development of ailments
Implications - Consumers are becoming hyper-aware of the ways they are at risk during daily routines, which has prompted the adoption of preventative footwear to avoid injury. As alternative health becomes more prevalent, the incorporation of risk mitigation into products will continue. [More]
Score: 5.8
This Quarter and Warm Top 4 Examples: 2,262 Total Clicks Date Range: Mar 14 - Aug 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Older consumers turn to online methods of medical consultation for ease
Implications - Seeking to maintain a sense of physical well-being, aging consumers are turning to mobile apps as an alternative consultation method. Replacing the need for pre-planned appointments and trips to the doctor's office, medical apps allow consumers to regulate their health without having to leave the house, combining mobile efficiency with the need for more accessible healthcare techniques. [More]
Score: 7.4
This Year and Warm Top 4 Examples: 33,105 Total Clicks Date Range: Oct 13 - May 14
DEMOGRAPHICS
Popularity
Activity
Freshness
As Boomers grow scared of exiting the workforce, seniority gets an overhaul
Implications - As the level of financial security amidst retirement age workers dwindles, aging employees are not simply staying in the workforce longer, but growing to fear retirement. Encouraging Boomers to embrace retired life, Gen X and Y are highlighting the joys associated with a life without work through photography and social media-based initiatives. The push towards emphasizing how to live past 60 in a positive, exciting and adventurous way is becoming far more pervasive than in previous generations. [More]
Trend Hunter Services
Score: 6.4
This Year and Warm Top 4 Examples: 9,575 Total Clicks Date Range: Jun 13 - May 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Seeking efficiency, consumers turn to mobile methods of everyday chores
Implications - While maintaining household and familial obligations is often top priority, daily responsibilities can weigh heavily on consumers looking for ways to relax and unwind. Seeking to maintain everyday efficiency in a more convenient manner, consumers are turning to mobile apps and high-tech gadgets to manage such things as cooking and appliances in a more pragmatic way. Mobile methods of at-home management speak to a desire for less time-consuming, and more digitally efficient techniques of everyday living. [More]
Score: 6.5
This Year and Warm Top 4 Examples: 11,010 Total Clicks Date Range: Jan 13 - May 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Seeking security, consumers turn to high-tech travel accessories for comfort
Implications - With the value of material belongings increasing, consumers are looking to more safe and secure travel options to add stability to their leisurely activities. Seeking to engage in adventurous experiences without the potential risks of theft or lost belongings, safety-conscious consumers -- boomers, especially -- are turning to technologically efficient travel devices that feature enhanced security and trackable features. This speaks to a shift in what it means to relax, as consumers show they are willing to do a little extra planning in exchange for peace of mind. [More]
Score: 9.7
This Month and Viral Top 4 Examples: 132,978 Total Clicks Date Range: Sep 13 - Sep 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Catering to the wealthier retiree, mobile homes are luxuriously upgraded
Implications - As the gap between the upper and lower class grows increasingly wider for those arriving at retirement age, the draw of the 'simple' life to the wealthy strengthens as a way to escape the throws of luxury. This is being reflected in opulent mobile homes complete with the luxuries of mansion living. [More]
Score: 6.7
This Year and Warm Top 4 Examples: 31,104 Total Clicks Date Range: May 12 - Feb 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Minimalist hotels cater to boomers who feel overwhelmed with day-to-day stresses
Implications - With aging consumers often feeling bombarded with daily responsibilities relating to work and family, efforts to make leisure time as uncomplicated as possible is becoming more common. Simplistic hotel accommodations provide travellers with a suitable place of rest without an overabundance of tech gadgets or visual displays, catering to boomers looking to combine their desire for new experiences with the need for stress-free living. [More]
Score: 7.5
This Year and Hot Top 4 Examples: 123,235 Total Clicks Date Range: Apr 12 - Feb 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Portable hotel options cater to boomers who enjoy travelling to diverse locations
Implications - With retirement often allowing hardworking individuals the chance to fulfill their desires to travel to places they've never been, boomers are looking to maximize their time as much as possible by looking to more diversified travel options. Portable hotel accommodations offer travelers a place to rest that can be easily moved from one place to another, combining mobile living quarters with the need to experience new destinations. [More]