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Score: 6
New and Warm Top 4 Examples: 2,034 Total Clicks Date Range: Mar 14 - Aug 14
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Older consumers turn to online methods of medical consultation for ease
Implications - Seeking to maintain a sense of physical well-being, aging consumers are turning to mobile apps as an alternative consultation method. Replacing the need for pre-planned appointments and trips to the doctor's office, medical apps allow consumers to regulate their health without having to leave the house, combining mobile efficiency with the need for more accessible healthcare techniques. [More]
Score: 7.6
This Year and Warm Top 4 Examples: 32,149 Total Clicks Date Range: Oct 13 - May 14
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As Boomers grow scared of exiting the workforce, seniority gets an overhaul
Implications - As the level of financial security amidst retirement age workers dwindles, aging employees are not simply staying in the workforce longer, but growing to fear retirement. Encouraging Boomers to embrace retired life, Gen X and Y are highlighting the joys associated with a life without work through photography and social media-based initiatives. The push towards emphasizing how to live past 60 in a positive, exciting and adventurous way is becoming far more pervasive than in previous generations. [More]
Score: 6.5
This Year and Warm Top 4 Examples: 9,379 Total Clicks Date Range: Jun 13 - May 14
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Seeking efficiency, consumers turn to mobile methods of everyday chores
Implications - While maintaining household and familial obligations is often top priority, daily responsibilities can weigh heavily on consumers looking for ways to relax and unwind. Seeking to maintain everyday efficiency in a more convenient manner, consumers are turning to mobile apps and high-tech gadgets to manage such things as cooking and appliances in a more pragmatic way. Mobile methods of at-home management speak to a desire for less time-consuming, and more digitally efficient techniques of everyday living. [More]
Score: 6.6
This Year and Warm Top 4 Examples: 10,630 Total Clicks Date Range: Jan 13 - May 14
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Seeking security, consumers turn to high-tech travel accessories for comfort
Implications - With the value of material belongings increasing, consumers are looking to more safe and secure travel options to add stability to their leisurely activities. Seeking to engage in adventurous experiences without the potential risks of theft or lost belongings, safety-conscious consumers -- boomers, especially -- are turning to technologically efficient travel devices that feature enhanced security and trackable features. This speaks to a shift in what it means to relax, as consumers show they are willing to do a little extra planning in exchange for peace of mind. [More]
Score: 8.8
This Year and V. Hot Top 4 Examples: 144,638 Total Clicks Date Range: Sep 13 - Apr 14
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Catering to the wealthier retiree, mobile homes are luxuriously upgraded
Implications - As the gap between the upper and lower class grows increasingly wider for those arriving at retirement age, the draw of the 'simple' life to the wealthy strengthens as a way to escape the throws of luxury. This is being reflected in opulent mobile homes complete with the luxuries of mansion living. [More]
Trend Hunter Services
Score: 6.8
This Year and Warm Top 4 Examples: 30,384 Total Clicks Date Range: May 12 - Feb 14
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Minimalist hotels cater to boomers who feel overwhelmed with day-to-day stresses
Implications - With aging consumers often feeling bombarded with daily responsibilities relating to work and family, efforts to make leisure time as uncomplicated as possible is becoming more common. Simplistic hotel accommodations provide travellers with a suitable place of rest without an overabundance of tech gadgets or visual displays, catering to boomers looking to combine their desire for new experiences with the need for stress-free living. [More]
Score: 7.6
This Year and Hot Top 4 Examples: 121,584 Total Clicks Date Range: Apr 12 - Feb 14
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Portable hotel options cater to boomers who enjoy travelling to diverse locations
Implications - With retirement often allowing hardworking individuals the chance to fulfill their desires to travel to places they've never been, boomers are looking to maximize their time as much as possible by looking to more diversified travel options. Portable hotel accommodations offer travelers a place to rest that can be easily moved from one place to another, combining mobile living quarters with the need to experience new destinations. [More]
Score: 6.5
This Year and Warm Top 4 Examples: 26,584 Total Clicks Date Range: Jan 13 - Feb 14
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Family-oriented hotels cater to boomers looking to balance life with leisure
Implications - With sleek and modern hotels often attracting youthful travelers, older individuals looking to accommodate their families require much more adaptability. Catering to parents who are constantly trying to balance family with their busy day-to-day lives, these kid-friendly hotels allow adults to get away while conveniently occupying children with age-appropriate features. This illustrates a growing demand for more integrated family experiences. [More]
Score: 7.2
This Year and Warm Top 4 Examples: 61,209 Total Clicks Date Range: Sep 13 - Feb 14
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Scenic homes cater to boomers who don't have the time for leisurely vacations
Implications - With older generations often focusing much of their time on work rather than leisure, making time for relaxation can often be challenging. Catering to baby boomers who pride themselves on hard work and achieving success, vacation-like abodes offer time-strapped individuals the chance to enjoy scenic views and exotic settings without having to actually escape their busy day-to-day lives. [More]
Score: 6.8
This Year and Warm Top 4 Examples: 61,980 Total Clicks Date Range: Jan 13 - Feb 14
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Zen ocean retreats cater to travellers looking to avoid distractions
Implications - In a world where technology and media often overshadows the simpler things in life, boomers are looking toward more peaceful vacation options that allow for a more relaxing overall experience. These secluded ocean retreats provide tranquil settings through structurally minimalist designs, allowing aging travelers to enjoy a more laid-back pace without sacrificing aesthetic quality. [More]