DEMOGRAPHICS
Find out how these brands use Trend Hunter PRO to kick start innovation...
New in Boomers Category List Full Index
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Soloriding Artificial Aging Cougarfication Quirkmmunications Retrocoveries Retro Revival |
Treasure Hunting in Products Child Branding For Adults 1729 Total PRO Trends™ |
| Score:
4.6 | Warm
Top 6 Examples:
Date Range:
63,342 Total Clicks Jan 10 - Jul 10 |
| Popularity | |
| Activity | |
| Freshness |
Soloriding
Consumers hunt for independence in single-seater automobilesImplications - Single-seater transportation is making its way into the mainstream, appealing especially to the boomer generation. Consumers desire riding all by their lonesome, possibly to acquire much-needed time away from their busy and chaotic lives. As a source of relaxation, single-seater cars allow consumers to feel free and independent--if only for a quick ride. [More]
 New Age Eco Segways |
 Single-Seater Sedans |
 Hybrid Jet Vehicles |
 Segway-Inspired Cars |
 Narrow Electrocars |
 Hybrid Tricycles |
Filed in: Autos Boomers Life-Stages Tech
| Score:
4.7 | Warm
Top 5 Examples:
Date Range:
272,135 Total Clicks Jan 09 - Oct 09 |
| Popularity | |
| Activity | |
| Freshness |
Artificial Aging
Consumers are aging familiar icons to feel a human connectionImplications - Consumers are fascinated with the thought of aging, and that doesn’t just include boomers. People have taken to Photoshop to satiate their age obsession by digitally rendering icons to look older. As people create aged depictions of familiar characters, they feel as if they can identify with them by making them more human. [More]
 Aged Cartoons |
 Digitally Aged Movie Posters |
 PhotoAging Famous Faces |
 Digital Aging Editorials |
 Digitally Aged Dolls |
Filed in: Life-Stages Boomers Seniors Media Pop Culture
| Score:
6.2 | V. Hot
Top 6 Examples:
Date Range:
394,244 Total Clicks Mar 09 - Sep 09 |
| Popularity | |
| Activity | |
| Freshness |
Cougarfication
The pursuit of fun, travel and youth in middle age and beyondImplications - "Cougar," slang for women who romantically pursue younger men, is a term not only verging on mainstream acceptance but also becoming a label some women aspire to bear. This phenomenon points toward the acceptance of age and the continued pursuit of fun-centric consumerism and indulgence into middle age. [More]
 50 Celebrity Cougars, Sex Kitte... |
 Racy Cougar Celebrities |
 Cougar Rom Coms |
 Scandalous Romantic Getaways |
 Cougar Editorials |
 Cougar Conventions |
Filed in: Life-Stages Marketing Boomers
| Score:
4 | Mild
Top 4 Examples:
Date Range:
30,151 Total Clicks Jan 08 - Sep 08 |
| Popularity | |
| Activity | |
| Freshness |
Quirkmmunications
Rotary phones back in style as stand-out nostalgia productsImplications - Designers have boomers reliving their memories with a products that take them back to old fashioned household items like rotary phones. Retro and old-school tech designs have recently made their way back in fashion, some as spoof products for younger generations, others as high-end designer items. [More]
 Rotary Phone Watches |
 Retro Phone Cars |
 Rotary Phone iPhone App |
 Newstalgia Phones |
Filed in: Life-Stages Art & Design Tech Phones Boomers
| Score:
4 | Warm
Top 6 Examples:
Date Range:
65,144 Total Clicks Jan 08 - Sep 08 |
| Popularity | |
| Activity | |
| Freshness |
Retrocoveries
Bringing back the comforts of the less tech, simplified ‘olden days'Implications - A revival of retro has been witnessed across the design industry. From rotary phones to 1970s home decor, designers are heavily integrating the past. Some target boomers who want to relive their youth, others target younger generations who like the quirkiness or romance associated with ‘the olden days.’ New manufacturing techniques make it easier than ever to incorporate retro. [More]
 Eco-Retro |
 Energy Efficient Flueless Fireplace |
 Recycling Retro Pop Culture For Modern Jewelry |
 Retro Accessory For the Modern Jet Set |
 RetroChic Automobile Furniture |
 Own A Retro Airline Food Cart |
Filed in: Art & Design Design Lifestyle Life-Stages Boomers
