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Active Aging

Consumers search for team-centric activities that make the most of aging

Implications - With more discretionary income than their millennial counterparts, the boomer generation is keen on taking part in leisure activities that cater to them. Energetic and enthusiastic, the boomer consumer is interested in ushering in a new stage of life with adventure and experimentation, and courting like-minded individuals in the process. Boomer lifestyle activities ultimately reveal that consumers are delaying aging with increased mobility, involvement and community.
Trend Themes
1. Boomer Lifestyle Activities - Baby boomer consumers are interested in ushering in a new stage of life with adventure and experimentation and seeking team-centric activities that cater to them.
2. Brain Fitness Clubs for Seniors - Offering brain fitness club memberships is an opportunity for businesses to cater directly to aging populations' brain health concerns.
3. Senior-specific Exercise Classes - As boomers express an interest in staying active as they age, specially designed fitness classes are becoming increasingly popular and represents an opportunity for businesses to tap into this market.
Industry Implications
1. Fitness - Fitness regimens are important to baby boomer consumers for physical and mental well-being as they age, creating an opportunity for businesses specializing in senior-specific fitness programs/classes.
2. Travel and Leisure - As baby boomers begin to retire, they are looking for new experiences, and businesses in the travel and leisure industries can create innovative programs for aging consumers seeking adventure.
3. Healthcare - As aging populations continue to grow, healthcare providers can develop methods to help maintain high functioning boomer brain health in an effort to keep mental ailments in check.
2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 47 Examples:
150,769 Total Clicks
Date Range:
Mar 15 — Aug 16
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Boomer E-Biking Adventures
Boomer E-Biking Adventures
An Endeavor to Break the World Record for Electric Bicycling in Europe
Breaking a world record is a big deal, and one couple has chosen to fuel their finances for a great European e-biking tour through an Indigogo campaign. Eager to undertake a groundbreaking journey... MORE
Aging Brain Health Clubs
Aging Brain Health Clubs
vibrantBrains is a Fitness Club Dedicated to Boomer Brain Health
vibrantBrains is an innovative fitness club located in San Francisco that is focused on improving and maintaining baby boomer brain health. Modeled like a regular fitness club, vibrantBrains offers... MORE
Senior Activity Vouchers
Senior Activity Vouchers
These Senior Discount Packages Encourage Enriching Experiences
Singapore’s Ministry of Health recently introduced a series of senior discount packages, which are designed to give aging citizens more opportunities to pursue travel, education and other... MORE
Boomer-Specific Exercise Classes
Boomer-Specific Exercise Classes
24 Hour Fitness' Active Aging Classes Help Consumers Stay Fit
The American gym chain ‘24 Hours Fitness’ offers ‘Active Aging Classes’ for its older members. As boomers continue to age, many have begun taking steps to keep their body... MORE
Boomer Running Groups
Boomer Running Groups
The 'FAB 50' Running Group Helps Older Women Train for a Half-Marathon
‘FAB 50’ is a Florida-based running group that helps women in their 40s, 50s and 60s train for a half-marathon. While many boomer women strive to remain active as they age, it can be... MORE
Senior Cycling Programs
Senior Cycling Programs
Experience Plus Bicycle Training Prepares Over 50s for Adventurous Rides
Baby boomer and senior cycling training is available in the most convenient manner. Fitness regimens are just an Internet search away, though attention should certainly be directed towards the... MORE

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