Active Aging

Consumers search for team-centric activities that make the most of aging

Implications - With more discretionary income than their millennial counterparts, the boomer generation is keen on taking part in leisure activities that cater to them. Energetic and enthusiastic, the boomer consumer is interested in ushering in a new stage of life with adventure and experimentation, and courting like-minded individuals in the process. Boomer lifestyle activities ultimately reveal that consumers are delaying aging with increased mobility, involvement and community.
SCORE: 4.1
This Year and Mild Top 6 Examples: 3,553 Total Clicks Mar 15 - Jan 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Boomer-Friendly Condos - This Condo in Missoula is Targeted Towards People Aged 62 and Over
SCORE: 4.1
Warm 1,020 Clicks Pub: Mar 24, 15
Boomer-Friendly Condos
This Condo in Missoula is Targeted Towards People Aged 62 and Over
This boomer-friendly condo, located in Missoula, Montana, is unabashedly targeted towards people aged 62 and over. The condo promises quiet, friendly living for ages 62+. It is equipped with a... [More]
Boomer Tech Workshops - ETAG Hosts Free Tech Training Sessions for Aging Adults
SCORE: 4.5
Mild 393 Clicks Pub: Nov 24, 15
Boomer Tech Workshops
ETAG Hosts Free Tech Training Sessions for Aging Adults
In a modern world that’s fast-faced and tech-obsessed, staying on top of the latest devices and softwares can be a difficult feat but ETAG aims to change this notion with its free and... [More]
Boomer E-Biking Adventures - An Endeavor to Break the World Record for Electric Bicycling in Europe
SCORE: 3.5
Mild 559 Clicks Pub: Mar 24, 15
Boomer E-Biking Adventures
An Endeavor to Break the World Record for Electric Bicycling in Europe
Breaking a world record is a big deal, and one couple has chosen to fuel their finances for a great European e-biking tour through an Indigogo campaign. Eager to undertake a groundbreaking journey... [More]
Aging Brain Health Clubs - vibrantBrains is a Fitness Club Dedicated to Boomer Brain Health
SCORE: 4.1
Mild 545 Clicks Pub: Mar 24, 15
Aging Brain Health Clubs
vibrantBrains is a Fitness Club Dedicated to Boomer Brain Health
vibrantBrains is an innovative fitness club located in San Francisco that is focused on improving and maintaining baby boomer brain health. Modeled like a regular fitness club, vibrantBrains offers... [More]
Senior Activity Vouchers - These Senior Discount Packages Encourage Enriching Experiences
SCORE: 3.2
Mild 486 Clicks Pub: Jul 31, 15
Senior Activity Vouchers
These Senior Discount Packages Encourage Enriching Experiences
Singapore’s Ministry of Health recently introduced a series of senior discount packages, which are designed to give aging citizens more opportunities to pursue travel, education and other... [More]
Boomer Running Groups - The 'FAB 50' Running Group Helps Older Women Train for a Half-Marathon
SCORE: 2.6
This Year and Untested 550 Clicks Pub: Jan 6, 16
Boomer Running Groups
The 'FAB 50' Running Group Helps Older Women Train for a Half-Marathon
‘FAB 50’ is a Florida-based running group that helps women in their 40s, 50s and 60s train for a half-marathon. While many boomer women strive to remain active as they age, it can be... [More]