The Pursuit by Equinox is a New High Tech Workout Debuting at SXSW

By: Rebecca Byers - Mar 16, 2015
References: equinox & adweek
The Pursuit by Equinox is a new tech-infused, data-driven workout class debuting at SXSW 2015 in Austin. These new classes incorporate real time data gathered through retrofitted Schwinn bikes with iPad attachments.

It makes sense that Equinox would decide to showcase this new technology at SXSW, given the large emphasis on data-driven athletic performance in both products and services. The next step for Equinox will be making the data collected actionable, rather than just a way to amp up the spirit of competition by projecting the real time stats on a screen at the front of the room.

The Pursuit by Equinox is an innovative integration of cutting edge health tech trends and reflects the upscale fitness brand's goal of creating a community of like-minded individuals who push each other toward success through friendly competition.