Barre Code Offers Patrons Free Classes Before its Doors Open

By: Jana Pijak - Sep 11, 2015
References: 5280
Much like pilates, crossfit and other Hollywood exercise fads, barre workouts are one of the best ways to tone up -- the exercises classes are ideal for those with an appreciation for dance and are proven to create graceful results. Chicago-based fitness company Barre Code gave Illinois residents a chance to experience its barre workouts with a complimentary sample class that was offered at a first come, first serve basis.

The fitness company offered its free classes to patrons before opening to the public and immersed participants in an hour of cardio, strength training and yoga poses. This promotional fitness event also included a pop-up shop by Sweat Cosmetics -- a makeup brand that targets active women -- and featured cocktails on site.

While fitness promotions have been around for years, Barre Code's lifestyle-inspired pop-up celebrates the company's motto 'live by the barre code' and urges participants to sign up for a long-term membership with the niche workout studio.