From Candy Pawnshop Pop-Ups to Branded Biscuit Installations

By: Rebecca Byers - Apr 5, 2016
From ice cream-sponsored bike-powered movie theaters to post-holiday candy pawn shops, confectionery brand activations showcase the ways in which brands are interacting with consumers in the spaces they frequent on a daily basis.

The Cadbury Creme Egg brand recently hosted an immersive pop-up cafe in order to celebrate the product's colorful history. The pop-up cafe featured a menu featuring different indulgent dishes made with Cadbury Creme Eggs in a space outfitted in memorabilia from the brand's history.

Hosted in Toronto over Christmas 2015, the Skittles Holiday Pawn Shop invited consumers to trade in unwanted holiday decor for packs of the delicious candy. The playful event was accompanied by a video campaign shared on social and was hosted along the busy Queen Street West shopping district.