From Indoor Sledding Stunts to Streetcar Sneaker Experiences

By: Rebecca Byers - Mar 24, 2016
Fitness brand activations serve as an excellent opportunity for consumers to test out a product or service in a risk-free environment. From pop-up gyms that takeover city parks to brand exhibitions that serve as thorough retrospectives, it's clear that consumers are responding well to experiential campaigns.

One fitness brand activation of note is the gamified billboard display set up by Reebok in Stockholm. The interactive advertisement invited passersby to try to run as fast as they can past the sign, with those hitting a certain speed receiving a free pair of ZPump 2.0 training sneakers. The clever event highlights the engagement level of such gamified campaigns, while it also suggests that publicity stunts that generate an authentic buzz make for excellent introduction to any product or service.