Mehmet Gozetlik's Chinatown Puts a Neon Sign Spin on Iconic Brands

By: Meghan Young - Feb 10, 2015
References: mehmetgozetlik & fastcodesign
There have been a slew of re-imagined logos to date, yet artist Mehmet Gozetlik has decided to continue the design tradition by interpreting iconic brands such as Starbucks, Shell and Intel as the neon signs of Chinese restaurants.

Although some might think the project an odd undertaking, the artist states that the re-imagined logos series, titled Chinatown, shows the continuity of Western brands in an Eastern context. He says, "'Chinatown' pushes viewers to ask themselves what it means to see, hear, and become fully aware. 'Chinatown' also demonstrates our [culture's] strangeness to 1.35 billion people in the world, when you can't read Chinese." It is interesting to see the associations people attach to such visuals, even if the re-imagined logos look unique.