Denim Nostalgia

Consumers search for ways to recover the past while remaining timeless

Implications - Consumers interested in reviving a look or fashion from the past are doing so with denim, a wardrobe staple that has gone through many reincarnations, but never out of style. Denim is a material that has proven its endurance, but it can be manipulated to reflect ephemeral trends and decade-specific looks. By opting for denim that boasts vintage silhouettes and textile and color treatments, consumers are demonstrating a dual desire for satisfying nostalgia while simultaneously staying current within the world of fashion.
SCORE: 5.1
Warm Top 5 Examples: 27,395 Total Clicks Jun 14 - Mar 15
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DEMOGRAPHICS
Consumer Insight Topics: Fashion
Nostalgic High Schooler Portraits - The Ones 2 Watch Home Bound Story Highlights 90s Fashions
SCORE: 6.7
V. Hot 12,954 Clicks Pub: Mar 13, 15
Nostalgic High Schooler Portraits
The Ones 2 Watch Home Bound Story Highlights 90s Fashions
Amberley Colby and Ella Verberne don a wardrobe of 90s fashions in ‘Home Bound’, a nostalgic editorial exclusive for The Ones 2 Watch. Photographer Sam Nixon captures the models as they... [More]
Nostalgic Model Candids - Matt Plansky Stars in Taylor Hall O'Brien's 90s-Themed Editorial
SCORE: 5.4
Hot 3,557 Clicks Pub: Jun 11, 14
Nostalgic Model Candids
Matt Plansky Stars in Taylor Hall O'Brien's 90s-Themed Editorial
Fresh face Matt Plansky stars in this raw portfolio update by photographer Taylor Hall O’Brien. The Ignite Models face is lensed in a studio setting while dressed in a wardrobe of nostalgic... [More]
Distressed Denim Fashion - UNIF's Twerk Jeans are a Throwback to Vintage Styles from the 90s
SCORE: 5
Warm 3,381 Clicks Pub: Feb 5, 15
Distressed Denim Fashion
UNIF's Twerk Jeans are a Throwback to Vintage Styles from the 90s
Priced at a $118 rate, UNIF’s Twerk Jeans revive the distressed denim looks of the 90s. The trousers are purposely ripped, revealing open knees and a large rip just under one’s back... [More]
Candid Preview Campaigns - The See By Chloe Pre-Fall Advertisements Show Messy Sets and Backdrops
SCORE: 5
Warm 6,285 Clicks Pub: Dec 30, 14
Candid Preview Campaigns
The See By Chloe Pre-Fall Advertisements Show Messy Sets and Backdrops
The See By Chloe Pre-Fall 2015 advertisements make use of markedly messy and distressed backdrops. Photographer Matteo Montanari captured the offbeat set with the help of models Annika Krijt and... [More]
Faux Vintage Jeans - Citizens of Humanity's Premium Vintage Denim Mimics The Real Thing
SCORE: 2.4
Mild 1,218 Clicks Pub: Nov 13, 14
Faux Vintage Jeans
Citizens of Humanity's Premium Vintage Denim Mimics The Real Thing
There’s nothing quite like a pair of vintage denim pants that’s been well-loved and lived in, but the Premium Vintage collection from Citizens of Humanity makes a pretty good imitation.... [More]