Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,450 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,984 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,984 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,450 cutting edge ideas.

Butter Chicken Chips

These Indian-Inspired Chips are a Possible New Lay's Canada Flavor

— September 4, 2015 — Lifestyle
One of the finalists in the running for the Lay's Canada 'Do Us a Flavour' contest is Butter Chicken, suggested by Darryl Francispillai, who took inspiration from his own South Asian heritage and the province of Ontario. The Butter Chicken Lay's flavor is one of four possible new potato chip flavors that was influenced by the vibrant multiculturalism of the country.

While exotic potato chip flavors have been in high demand over the past few years, rather than drawing from a simple flavor or ingredient, many snack brands are now attempting to replicate the essence of entire cultural meals.

Other unusual flavors that are in the running for the Lay's Canada Do Us a Flavour contest until the end of September include Cowboy BBQ Beans, Montreal Smoked Meat and PEI Scalloped Potatoes.
Trend Themes
1. Exotic Potato Chip Flavors - Creating unique and culturally-inspired flavors for potato chips to satisfy consumers' desire for adventurous snacking.
2. Replicating Cultural Meals - Snack brands aiming to capture the essence of entire cultural meals through their potato chip flavors.
3. Flavor Contest Trends - The popularity of flavor contests for snacks, encouraging consumers to submit and vote on new chip flavors.
Industry Implications
1. Snack Food Industry - Expanding the range of potato chip flavors and catering to consumers' evolving taste preferences for unique and exciting snacks.
2. Food and Beverage Industry - Finding innovative ways to incorporate diverse cultural flavors into snack products to appeal to a multicultural consumer base.
3. Marketing and Advertising Industry - Developing engaging and interactive campaigns for flavor contests to create buzz and drive consumer participation.
4.9
Score
Popularity
Activity
Freshness