Disguised Tech

Tech packaging takes on an obscure aesthetic to pique interest

Implications - Going beyond typical designs and labeling, brands, like those in the tech industry, are turning to obscure aesthetics to add a sense of intrigue. Integrating designs that disguise tech products as food items or pieces of clothing, retailers are using deceptive imagery to not only visually enhance packaging, but also make the process of opening goods more experiential.
SCORE: 4.9
Warm Top 4 Examples: 10,505 Total Clicks Jan 13 - Apr 15
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Consumer Insight Topics: TechArt & DesignDesignComputers
Juice-Inspired Phone Chargers - This Tech Packaging Concept is Inspired by Grocery Items
SCORE: 5.9
Warm 2,249 Clicks Pub: Mar 30, 15
Juice-Inspired Phone Chargers
This Tech Packaging Concept is Inspired by Grocery Items
These Juice Chargers boast unique tech packaging that draws inspiration from shelved grocery store items. Packed in colorful cartons, the phone chargers come in three unique styles that are designed... [More]
Faux-Denim Branding - Lucky Brand Tech Accessory Packaging Matches the Beloved Jeans
SCORE: 4.7
Warm 4,833 Clicks Pub: Jan 29, 13
Faux-Denim Branding
Lucky Brand Tech Accessory Packaging Matches the Beloved Jeans
The company that’s known for its stylish denim clothing is using its characteristic texture to outfit Lucky Brand tech accessory packaging. The clothing store has begun selling items like... [More]
Novel Smartphone Packaging - This Phone Package Design Takes Inspiration from a Hardcover Book
SCORE: 4.6
Mild 1,748 Clicks Pub: Jan 7, 15
Novel Smartphone Packaging
This Phone Package Design Takes Inspiration from a Hardcover Book
Rather than developing a phone package design for the Vega Secret Note2 that would surround it in plastic, Duhan Kim of Pantech Co. created a design with much more texture, emotion and interest. The... [More]
Perfume Packaged Printer Ink - Design Student Celeste Watson Decided to Pakcage Ink Like Chanel No.5
SCORE: 3.1
Mild 1,675 Clicks Pub: Dec 17, 13
Perfume Packaged Printer Ink
Design Student Celeste Watson Decided to Pakcage Ink Like Chanel No.5
Printer ink is undoubtedly one of the most expensive liquids in the entire world. So why isn’t it packaged like such? Design student from Melbourne, Celeste Watson often wondered the same... [More]