To match the minimalist qualities of the Relays Headphones, Greg McNamara used a simplistic packaging design look. However, to add to the excitement and experience of opening the box to find the product inside, he added in a few extra layers.
Other features of the packaging include a see-through side area, so that people can get a clear glimpse of what the headphones look like, which should add to the urge to purchase the item. In the front, a picture shows the headphones emitting wave-like wisps of color, representing the vibrant soundwaves the device is actually capable of. According to Package Inspiration, "the design focuses only on high-level messaging and iconography that are both designed to communicate these features clearly to a global audience."
Stats for Multi-Layered Packaging Design
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Research: 5,126 clicks in 110 w
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Concept: Relays Headphones
Related: 90 examples / 69 photos
Segment: Males, 18-55
Comparison Set: 33 similar articles, including: rugged land packaging, mythical woman soap packaging, and personalized winemaker boxes.
Multi-Layered Packaging Design
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