The World's Most Eco-Friendly Calendar was created as a modern version of the popular company gift. While many businesses distribute promotional yearly organizers, Volkswagen hoped to do something similar that would certainly stand out.
The team from Memac Ogilvy came up with a solution that would adhere to the car company's Think Blue initiative to stay green. Instead of printing pages, numbers and ad-style photos, the designers took 99.9% recycled cardboard material and folded it into an iPhone stand that can eventually be recycled once more. The idea behind the World's Most Eco-Friendly Calendar is that modern man tends to use his smartphone agenda instead of a printed one, so this clever product does the trick in a resourceful and versatile way.
Stats for Contemporary Eco Annuals
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Concept: World's Most Eco-Friendly Calendar
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Segment: Neutral, 12-55
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