Superstar

GOOOD Sport Packaging Suggests Increasing Strength with Typography

By: Amelia Roblin - Published: Jan 21, 2013 • References: behance.net and packagingoftheworld
The highly contrasting crisp white and jet black of GOOOD Sport packaging give the product a distinctively bold look. The word "bold" is quite appropriate since the characters that spell out its name actually increase in thickness and visual weight.

Beginning on one side of the round-edged cubic containers is a fairly thin G. With a height that stretches from nearly the top to the bottom of the tub, the letter becomes a prominent feature. Following it is a series of five O's and then a D, each keeping consistent with respect to the vertical dimension but getting stouter and seemingly darker as the text wraps completely around GOOOD Sport packaging. Part of Marat Kharisov's concept is to signify the strength of the athletes' supplements inside based on the density of the characters.