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Novel Smartphone Packaging

This Phone Package Design Takes Inspiration from a Hardcover Book

— January 7, 2015 — Tech
Rather than developing a phone package design for the Vega Secret Note2 that would surround it in plastic, Duhan Kim of Pantech Co. created a design with much more texture, emotion and interest. The design of the smartphone case mimics a real book, complete with a spine that describes the product inside. Like a book, the cover flap on the box is capable of opening up with a hinge to reveal the phone and any other accessories inside. On what would be the front of the book is the phone brand's logo, conveying a sense of intrigue without any additional wording. On the back of the mock books, there's space for additional information about the make and model of the phone.

Although most phone boxes are ones that you might not think twice about tossing into the recycling, this box is a cute one to hold on to, especially since they look even better as a set.
Trend Themes
1. Sensory Packaging - Providing a unique sensory experience through packaging design, creating a more memorable product unboxing for customers.
2. Brand Storytelling Packaging - Opportunity for brands to incorporate storytelling into their product packaging, creating an emotional connection with the customers.
3. Eco-friendly Packaging - Incorporating eco-friendly materials and designs into product packaging to appeal to environmentally conscious consumers.
Industry Implications
1. Consumer Electronics - Incorporating creative and innovative packaging design can help differentiate products in a highly competitive consumer electronics market.
2. Beauty & Personal Care - Packaging designs that offer a unique unboxing experience can elevate the perceived value of high-end cosmetic or skincare products.
3. Luxury Goods - Incorporating unique packaging designs can create a luxurious and exclusive experience, reinforcing the high-end image of luxury brands.
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